Posted May 24, 2024 149 views Report Job
We are seeking a highly skilled Digital Marketer with a specialization in SEO to join our team. The ideal candidate will have a deep understanding of search engine algorithms, keyword research, and the latest SEO best practices. This role involves optimizing our website content, conducting competitive analysis, and developing strategies to improve search rankings and drive organic traffic.
SEO Strategy Development: Develop and implement effective SEO strategies to improve website visibility and organic search rankings.
Keyword Research: Conduct thorough keyword research to identify high-performing keywords and phrases. Analyze search volume, competition, and relevance to create targeted keyword lists.
On-Page Optimization: Optimize website content, meta tags, headers, URLs, and images for target keywords. Ensure content is aligned with SEO best practices and is user-friendly.
Off-Page Optimization: Develop and execute link-building strategies to improve domain authority and search engine rankings. Manage outreach efforts to acquire high-quality backlinks.
Technical SEO: Conduct technical SEO audits to identify and fix issues such as broken links, crawl errors, duplicate content, and site speed problems. Ensure the website is mobile-friendly and optimized for search engines.
Content Creation and Optimization: Collaborate with content creators to produce SEO-friendly content. Optimize existing content to improve search engine visibility and engagement.
Analytics and Reporting: Monitor and analyze SEO performance using tools such as Google Analytics, Google Search Console, and SEO software. Generate regular reports on key metrics, progress, and ROI.
Competitive Analysis: Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats in the market. Benchmark against competitors and adjust strategies accordingly.
Stay Updated: Keep up-to-date with the latest SEO trends, search engine algorithm updates, and industry best practices. Continuously adapt strategies to maintain and improve search rankings.
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Softech UK
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