Posted May 04, 2020 8 views
The ideal candidate must be able to:
- Manage email promotional calendar, manage MailChimp, SendGrid, Mail-Merge, email production, content optimization, and landing pages to maximize conversions, open, click-through, leads
- Develops and maintains KPI reporting to monitor and improve the performance of the email marketing channel
- Works with other members of the content and marketing team to ensure email optimized content, email strategy complements and amplifies all marketing initiatives
- Works with other members of the team to ensure email the strategy complements and amplifies all marketing initiatives
- Leads Email marketing execution from concept to delivery and automates email campaigns
- Creates compelling incentives, offers, and content targeting consumers and meeting campaign goals
- Writes copy and creates email templates and landing pages adhering to best practices
- Leverages analysis of campaign performance and makes use of customer data to inform and make recommendations for future campaign requirements
- Develop and execute digital marketing strategies that cater to each unique customer segment, improve retention and opt-out rates, and encourage customer engagement
- Communicates campaign results, both written and verbal, to the management team and stakeholders on an ongoing basis
- Creates email reporting dashboards analyzing campaign performance in order to provide performance transparency to the Marketing team and stakeholders and drive actionable recommendations
- Increase subscriber database, maintain various email databases by a variety of buyer persona, customer types, and channels
- Develops, implements and manages the social media strategy and defines KPI’s
- Facilitates scaling brand and company awareness through various social media channels
- Supervises all aspects of social media interaction between customers and the company, and ensures a positive customer service experience
- Creates actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn
- Oversees the creation and implementation of the monthly social editorial calendar
- Supports brand guidelines to ensure a consistent brand experience across digital platforms
- Ensure all email/social media campaigns and list development efforts comply with industry best practices
Required Qualification:
- Bachelor Degree in Business, Marketing
- 3-5 years or more.
- Good English language verbal/written communication skills
- Experiencing working with the geo-distributed team in different time zones
- Authorized to Work Legally
Job Details
Softech World Wide
pSoftech Worldwide is one of leading businesses to hold the Gold Competency in Cloud Solutions and Application Development. Gold competencies by Softech WorldWide is a significant proof of our practice using Microsoft technologies to solve business queries. Softech’s Partnership with Microsoft strengthens our technical influence and capability to deliver solutions. Culture: Life at Softech Worldwide LLC comprises of friendly colleagues, interesting tasks, and an opportunity to learn every day. SWW believes that great companies are built upon a foundation of valuable assets, so We love to work with personalities who want to be a part of the future, and need a workforce who believe that what they do today will shape the future. Our Values: The principles that lead our work include: Trust: Willingness to rely on each other actions. Integrity: Honest and ethical Empowerment: Empowered to do your job in your way. Innovation: Constantly seeking to improve through new ideas and innovation. Why work with US? We are working with Fortune 500 companies and Creating extremely impactful enterprise live & on-demand video delivery suite “VIDIZMO” which is recently named as Challenger in Gartner Magic Quadrant 2016 for Enterprise Video Content Management System. This progression is due to notable developments in technology sophistication and innovation that allows us to deliver secure, scalable and differentiated solutions to cater dynamic global enterprise video streaming and digital media needs. We are working on Microsoft latest tools and technologies such as .NET, MVC, WCF; Web technologies and frameworks including CSS, HTML5, JavaScript, JQuery, Bootstrap, Angular JS 2.0, ASP.NET/ASP.NET MVC, Streaming protocols RTMP, RTSP, HLS, Multicast; servers/technologies such as Wowza, Flash, Windows Media Server, FFmpeg server, Azure Media Services, encoders/transcoders (cloud or local)./p
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