A sales officer works closely with organizational leaders to develop target income goals. Goal oriented and driven, a sales officer must create a sales plan that meets specific benchmarks and offers room for growth. Often, a sales officer works hand in hand with a marketing team to ensure that the company has a strong presence and is reaching the right client base. Meeting with clients is an important part of this job. It isn’t unusual for a sales officer to spend significant time developing strong relationships with individuals and businesses that are current or prospective customers. Most sales officers work with a team of sales representatives that assist in selling products and services. A common duty of a sales officer is to recruit, train and supervise a sales team. Developing sales and expense reports is a critical aspect of this job. Strong communication and analytical skills enable a sales officer to develop reports that outline current revenue and forecast the financial future of the organization. A sales officer must keep their finger on the pulse of the competition. Anticipating market needs and informing product developers of needed changes allows a business to keep ahead of the curve.
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