Performance Marketer

Sparc Digital Solutions is seeking a highly skilled Performance Marketer with at least two years of experience to join our dynamic marketing team. The ideal candidate has an in-depth knowledge of digital advertising platforms and tools, focusing on maximizing return on investment through strategic campaign management and data-driven optimization. This role involves leveraging expertise in paid search advertising, conversion tracking, and analytics to drive measurable business growth. The candidate will not be responsible for managing a team but will work collaboratively across departments to achieve marketing objectives. The Performance Marketer will design, execute, and optimize paid media campaigns across multiple platforms such as Google Ads and Meta Ads. Additionally, this position requires proficiency in tools like Google Analytics 4 and Google Tag Manager to monitor performance and implement strategies that enhance conversion rates. The role demands attention to detail in keyword research, bid strategy, and attribution methodologies to ensure efficient allocation of advertising budgets and improve overall campaign effectiveness.
Responsibilities

Develop, execute, and optimize paid search and social media advertising campaigns focusing on performance and return on investment.
Conduct comprehensive keyword research and implement match-type strategies to target the most relevant audience segments.
Manage Google Ads and Meta Ads campaigns by setting up, monitoring, and adjusting bids, budgets, and targeting parameters.
Utilize Google Analytics 4 to analyze campaign performance data, generate insights, and make data-driven decisions to improve campaign outcomes.
Implement conversion tracking mechanisms using Google Tag Manager and GA4 to accurately measure campaign effectiveness and attribution.
Integrate Conversions API (CAPI) to enhance tracking capabilities and improve data fidelity between platforms and marketing tools.
Perform conversion rate optimization by testing and refining creative content, landing pages, and user funnels to maximize lead generation and sales.
Collaborate with cross-functional teams to align marketing strategies with overall business goals and digital initiatives.
Monitor advertising budgets, ensuring campaigns remain cost-effective while meeting performance targets.
Stay current with industry trends, platform updates, and emerging technologies to continuously improve paid media strategies.
Prepare regular performance reports and present findings to stakeholders to inform strategic decisions.