Specialist Analytics & Traffic Operations

The Specialist – Analytics & Traffic Operations at ZARR plays a crucial role in driving data intelligence across marketing, marketplace performance, traffic operations, and partnerships. This position focuses on building scalable reporting frameworks, automating dashboards, and delivering actionable insights that support strategic decision-making. Acting as the primary analytics partner for Growth, Marketing, Operations, Commercial, and Product teams, the Specialist ensures performance data translates into opportunities to improve traffic, conversion rates, GMV, and operational efficiency throughout the organization.

Key Responsibilities

Performance Analytics & Growth Insights: Develop and maintain automated dashboards that monitor traffic, GMV, conversions, campaign performance, and operational metrics. Analyze data from Meta Ads, Google Ads, and marketplace channels to uncover growth opportunities and optimization strategies. Build and sustain frameworks for funnel, cohort, trend, and baseline performance analysis. Support audience segmentation and partner-level reporting, collaborating with partners such as Jazz, JazzCash, and other marketplace stakeholders. Maintain data integrity, consistency, and governance across all reporting outputs.

Operations & Performance Efficiency: Track operational KPIs including SLA compliance, order turnaround time (TAT), fulfillment, and logistics efficiency. Analyze order lifecycle and Order Management System (OMS) data to identify bottlenecks and recommend process improvements. Support exception reporting and conduct root-cause analysis for cancellations, delays, returns, and order processing challenges.

Cross-Functional Stakeholder Collaboration: Act as the central analytics liaison for Marketing, Operations, Commercial, and Product teams. Work closely with internal stakeholders to align insights with business growth goals. Translate complex datasets into clear, actionable recommendations for leadership and decision-making. Support campaign reviews, cross-functional planning, and performance optimization efforts. Ensure reporting aligns with departmental KPIs and strategic priorities.

Reporting Automation & Data Infrastructure: Maintain and enhance automated reporting frameworks, dashboards, and data pipelines. Recreate and scale internal analysis views such as pivot frameworks, performance trackers, and campaign dashboards. Standardize reporting templates for internal teams and external partners. Continuously improve reporting efficiency, scalability, and automation across the organization.

Required Qualifications

Bachelor’s degree in Business Analytics, Data Science, Economics, or a related field. At least 2 years of experience in e-commerce analytics, business intelligence, or performance management. Advanced skills in Excel and Google Sheets, including complex formulas, pivot tables, and automation. Experience with GA4, Meta Ads, Google Ads, and OMS datasets. Strong analytical, problem-solving, and data interpretation abilities. Proven track record of effective collaboration with cross-functional teams and stakeholders.

Preferred Qualifications and Benefits

Working knowledge of SQL and/or Python is preferred. Key competencies include data analytics and performance reporting, marketing attribution, campaign analysis, dashboard automation, operational analytics, process optimization, and stakeholder communication. Familiarity with tools such as Excel, Google Sheets, GA4, Meta Ads Manager, Google Ads, and BI platforms is essential.

Joining ZARR offers the chance to be part of a dynamic, fashion-forward marketplace that connects top local and global brands with modern Pakistani consumers. The company is committed to redefining e-commerce through creativity, curation, and a strong customer focus.

As part of Jazz, one of Pakistan’s largest private sector organizations, this role provides an opportunity to contribute to transformative digital initiatives impacting over 75 million customers. Jazz fosters a culture of visionary leadership, professional growth, innovation, collaboration, and customer obsession, making it an ideal environment for driven professionals seeking meaningful impact.