Social Media Manager

Spectrum Hcm (Pvt.) Ltd.

Karachi , Pakistan

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Posted 2 days ago 11 views Report Job

PKR. 180,000 - 180,000/Month

Spectrum HCM (Pvt.) Ltd is looking for someone who can think strategically, execute independently, analyze results, and continuously improve digital marketing performance.

If you're passionate about social media and digital marketing and want to play an important role in growing a brand's online presence, we'd love to hear from you.

Responsibilities

Develop and execute social media strategies tailored for Facebook, Instagram, LinkedIn, X/Twitter, and other relevant platforms to increase brand awareness and engagement.
Create, schedule, publish, and manage diverse content including posts, images, videos, and stories that resonate with the target audience.
Monitor key performance indicators such as engagement rates, audience growth, reach, conversion rates, and overall campaign effectiveness.
Manage online community interaction by responding professionally and promptly to comments, messages, and inquiries.
Implement SEO techniques and conduct keyword research to enhance the visibility and impact of social media and digital content.
Plan and manage pay-per-click advertising campaigns across platforms including Google Ads, Facebook Ads Manager, and LinkedIn Ads, optimizing for targeting, copy, bidding strategies, and conversion rates.
Analyze social media metrics to provide actionable insights and prepare comprehensive monthly performance reports for stakeholders.
Maintain consistency in brand identity, messaging, tone of voice, and visual standards across all social media channels, email marketing campaigns, and other communication platforms.
Oversee the creation and execution of email marketing campaigns and newsletters to support overall marketing objectives.
Collaborate effectively with marketing, content, and design teams to ensure a unified brand message and coordinated campaign delivery.
Understand and apply knowledge of the US healthcare industry trends, audience behaviors, and digital marketing demands to tailor campaigns appropriately.
Stay updated on the latest social media trends, platform algorithm updates, advertising opportunities, and emerging digital marketing technologies to maintain a competitive edge.

Requirements
Bachelor's or Master degree in Marketing, Communications, Digital Media, or a related field.
3–5 years of experience in social media management or a similar digital marketing role.
Excellent written and verbal communication skills.
Strong understanding of SEO and digital content strategy.