Sr. Creative Manager

International Advertising Limited (IAL) Saatchi & Saatchi is a renowned advertising and ideas company in Pakistan, operating since 1966. Known for blending strategic insight with creative excellence, the agency delivers impactful campaigns for a wide range of clients. IAL Saatchi & Saatchi goes beyond traditional advertising by focusing on powerful ideas that endure beyond individual campaigns. The company fosters a culture of curiosity, collaboration, and open dialogue, inviting clients and partners to engage in an environment where people and their ideas make a meaningful difference.

The Senior Creative Manager role is a full-time, on-site position based in Karachi. This leadership role is responsible for directing and overseeing the creative output across multiple brands and projects. The individual will develop and communicate creative concepts, guide the creative team, and ensure all work aligns with client goals and brand strategies. Collaboration with account management, strategy, and production teams is essential to plan campaigns, manage timelines, and maintain quality from concept through final delivery. Daily responsibilities include reviewing and refining creative work, mentoring designers and copywriters, presenting ideas to clients, and ensuring consistency with brand guidelines. The role also demands staying updated on industry trends, promoting innovative approaches, and contributing to new business pitches when required.

Key Responsibilities

- Lead and oversee creative development across multiple brands and projects, ensuring alignment with client objectives and brand strategy.
- Collaborate closely with account management, strategy, and production teams to plan campaigns, manage timelines, and maintain quality standards.
- Review, refine, and approve creative work, providing constructive feedback to designers and copywriters.
- Mentor and guide the creative team, fostering professional growth and high-quality output.
- Present creative concepts and campaign ideas confidently to clients and stakeholders.
- Ensure all visual and narrative elements adhere to brand guidelines and maintain consistency across all touchpoints.
- Stay current with industry trends and champion innovative creative approaches.
- Support new business development by contributing creative ideas and participating in pitch presentations.

Required Qualifications

- Strong skills in Creative Direction and Creative Strategy with proven experience leading multidisciplinary creative teams.
- Expertise in Branding, including developing and maintaining brand identities and ensuring consistency across all platforms.
- Proficient Project Management abilities to oversee multiple campaigns, manage deadlines, and coordinate cross-functional stakeholders.
- Solid Graphic Design knowledge with a keen eye for visual detail and the ability to evaluate and guide design work effectively.
- Experience working in advertising or marketing agencies, with excellent communication and presentation skills.
- Ability to give and receive constructive feedback to foster a collaborative creative environment.
- Bachelor’s degree in Design, Advertising, Marketing, Communications, or a related field.
- Several years of senior-level creative leadership experience.

Preferred Qualifications and Benefits

- Experience working on-site in Karachi and the ability to thrive in a fast-paced environment.
- A strong portfolio showcasing high-impact creative campaigns that demonstrate strategic thinking and creative excellence.

This role offers the opportunity to lead creative initiatives at a prestigious agency known for its innovative approach and long-standing presence in the industry. Candidates passionate about driving meaningful creative work and contributing to a collaborative culture will find this position rewarding.