Sr. Google Ads Expert

We are seeking a highly skilled Google Ads Expert with over seven years of experience to join our team. The successful candidate will take full ownership of paid advertising campaigns for both offshore and US-based clients. This role demands a proven ability to manage and optimize Google Ads campaigns to generate qualified leads and maximize return on investment. The ideal professional will bring a strong analytical mindset, a deep understanding of campaign strategies, and a passion for driving performance marketing success.

Key Responsibilities

- Google Ads Management: Manage and optimize campaigns across Search, Display, Shopping, Performance Max, and YouTube platforms with extensive hands-on experience.
- Campaign Strategy: Conduct thorough keyword research, develop audience targeting strategies, implement bidding tactics, allocate budgets effectively, and continuously optimize campaigns for better results.
- Conversion Tracking & Attribution: Implement and maintain conversion tracking using Google Tag Manager (GTM), GA4, Google Ads conversion actions, and enhanced conversions to ensure accurate measurement of campaign performance.
- Analytics & Reporting: Build comprehensive performance reports, analyze campaign data, monitor key performance indicators (KPIs), identify trends, and provide actionable insights to improve campaign outcomes.
- Performance Optimization: Focus on improving conversion rates, reducing cost per acquisition (CPA), enhancing lead quality, and maximizing return on ad spend (ROAS).
- Data Analysis: Troubleshoot tracking discrepancies, validate conversion data, and ensure the accuracy of campaign measurement and reporting.

Required Qualifications

- Minimum of 7 years of hands-on experience managing Google Ads campaigns across multiple formats including Search, Display, Shopping, Performance Max, and YouTube.
- Strong expertise in keyword research, audience segmentation, bidding strategies, and budget management.
- In-depth knowledge of conversion tracking tools such as Google Tag Manager, GA4, and Google Ads conversion actions.
- Proven ability to analyze campaign data, generate insightful reports, and translate findings into strategic recommendations.
- Demonstrated success in optimizing campaigns to improve conversion rates, lower CPA, and increase ROAS.
- Excellent problem-solving skills with the ability to troubleshoot and validate tracking and attribution data.

Preferred Qualifications and Attributes

- A responsible and proactive attitude, with a strong sense of ownership and commitment to follow through on tasks.
- Motivated to continuously learn and improve, contributing positively to team success.
- Punctual and respectful of working hours, deadlines, and professional commitments.
- A marketing-minded professional who understands the fundamentals of SEO, social media marketing, and email campaigns in addition to Google Ads.

Position Details

This is a full-time, on-site position based in Johar Town, Lahore. The role involves working closely with US-based and international clients, providing an excellent opportunity to engage with diverse markets and campaigns.

If you possess the right combination of technical expertise, responsibility, and enthusiasm for performance marketing, we encourage you to apply and become a key contributor to our team’s success.