Sr. Google Ads Specialist - Ecommerce - Uk/USA

We are seeking a skilled Google Ads Specialist to plan, create, manage, and optimize advertising campaigns for e-commerce businesses targeting the UK and USA markets. The ideal candidate will have hands-on experience managing diverse Google Ads formats and a strong focus on driving online sales, revenue, and Return on Ad Spend (ROAS). This role requires a data-driven mindset, excellent analytical skills, and the ability to collaborate with cross-functional teams to enhance campaign performance and conversion rates.

Key Responsibilities

- Plan, create, manage, and optimize Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube platforms specifically for e-commerce clients in the UK and USA.
- Develop and implement strategies aimed at increasing online sales, revenue, and ROAS.
- Conduct comprehensive keyword research, competitor analysis, audience segmentation, and search intent evaluation to inform campaign strategy.
- Manage Google Merchant Center accounts, product feeds, and Google Shopping campaigns to ensure accuracy and performance.
- Monitor and optimize key performance indicators such as ROAS, CPA, CPC, CTR, conversion rates, and overall campaign profitability.
- Oversee advertising budgets to maximize revenue while maintaining target acquisition costs.
- Set up and maintain conversion tracking using Google Tag Manager, Google Analytics 4 (GA4), and Google Ads tracking tools.
- Analyze campaign data to identify opportunities for improving sales, reducing costs, and scaling profitable campaigns.
- Conduct A/B testing on ad copy, landing pages, bidding strategies, and campaign structures to continuously improve results.
- Collaborate closely with design and development teams to enhance landing pages, product pages, and overall conversion rates.
- Prepare regular performance reports that include actionable insights, campaign outcomes, and strategic recommendations.
- Stay current with the latest Google Ads features, automation tools, bidding strategies, and trends in e-commerce advertising.

Required Qualifications

- Proven hands-on experience managing Google Ads campaigns for e-commerce businesses serving clients in the UK and USA markets.
- Strong understanding of e-commerce sales funnels, online purchasing behavior, and international market dynamics.
- Demonstrated ability to manage product-based advertising campaigns with a focus on improving ROAS and revenue.
- Practical experience working with Google Shopping, Performance Max campaigns, Google Merchant Center, GA4, and conversion tracking setups.
- Ability to analyze campaign data effectively, make informed data-driven decisions, and scale campaigns profitably.

Preferred Qualifications and Benefits

- Experience with popular e-commerce platforms such as Shopify, WooCommerce, or similar is highly desirable.
- Opportunity to work in person, collaborating directly with internal teams to drive campaign success and business growth.

This position offers the chance to work with dynamic e-commerce brands and leverage your expertise to deliver measurable business results in competitive international markets.