Sr. Google Ads Specialist - UK/USA

We are seeking a seasoned Google Ads Specialist with 5 to 7 years of experience managing performance-driven campaigns specifically for clients in the UK and USA markets. The ideal candidate will have a strong background working with both e-commerce and lead generation brands. This role requires expertise in planning, launching, optimizing, and scaling Google Ads campaigns while maintaining clear and effective communication with clients and internal teams. The position is full-time and onsite, based in Gulberg 3, Lahore, with working hours from 12:30 PM to 9:30 PM.

Key Responsibilities

- Plan, launch, manage, and optimize Google Ads campaigns across multiple formats including Search, Performance Max, Shopping, and Display.
- Develop targeted strategies tailored for e-commerce and lead generation brands to maximize campaign effectiveness.
- Conduct thorough keyword research, competitor analysis, search-term analysis, and manage negative keywords to improve campaign relevance.
- Optimize campaigns by monitoring key performance indicators such as ROAS, CPA, CPL, CTR, conversion rates, and overall profitability.
- Manage and fine-tune Google Shopping and Performance Max campaigns to ensure optimal performance.
- Monitor budgets, bids, targeting settings, and overall campaign health to maintain efficiency.
- Set up and troubleshoot conversion tracking, Google Analytics 4 (GA4), and Google Tag Manager implementations.
- Analyze campaign data regularly and generate actionable performance reports for clients and internal stakeholders.
- Continuously test and improve ads, audience targeting, keywords, landing pages, and campaign structures to drive better results.
- Identify opportunities to scale successful campaigns while maintaining or improving performance metrics.
- Stay up to date with the latest Google Ads platform updates, automation tools, AI features, and industry best practices.

Required Qualifications

- 5 to 7 years of professional experience managing Google Ads and PPC campaigns.
- Proven track record working with clients based in the UK and USA.
- Strong hands-on experience with e-commerce brands and lead generation campaigns.
- In-depth knowledge of Google Search, Performance Max, Shopping, Display, and YouTube Ads.
- Excellent understanding of key metrics including ROAS, CPA, CPL, conversion tracking, attribution models, and campaign optimization techniques.
- Experience with GA4, Google Tag Manager, and Google Merchant Center.
- Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions.
- Excellent English communication skills, both written and verbal, to effectively interact with clients and team members.
- Ability to independently manage campaigns and take ownership of results.
- Prior agency or client-facing experience is considered an advantage.
- Must be comfortable working full-time onsite.

Preferred Qualifications and Benefits

We are looking for a candidate who can take full ownership of Google Ads accounts, understand broader business goals, and confidently communicate with clients to deliver measurable performance improvements. This role is ideal for someone who goes beyond basic campaign setup and actively drives growth and optimization.

Only candidates with international experience handling campaigns for UK and USA clients will be considered. This is a great opportunity to work in a dynamic environment focused on delivering high-impact digital marketing solutions.