Sr. Paid Media Executive - UK/USA -Google Ads

We are seeking a seasoned Google Ads Specialist with 5 to 7 years of experience managing performance-driven campaigns primarily for clients based in the UK and USA. The ideal candidate will have a proven track record working with e-commerce and lead generation brands, demonstrating expertise in planning, launching, optimizing, and scaling Google Ads campaigns. This role requires strong communication skills to effectively collaborate with clients and internal teams. The position is full-time and onsite, located in Gulberg 3, Lahore, with working hours from 12:30 PM to 9:30 PM.

Key Responsibilities
- Plan, launch, manage, and optimize Google Ads campaigns across various formats including Search, Performance Max, Shopping, and Display.
- Develop tailored strategies for e-commerce and lead generation brands to maximize campaign effectiveness.
- Conduct comprehensive keyword research, competitor analysis, search-term analysis, and manage negative keywords to improve campaign relevance.
- Optimize campaigns based on key performance indicators such as ROAS, CPA, CPL, CTR, conversion rate, and overall profitability.
- Manage and fine-tune Google Shopping and Performance Max campaigns to ensure optimal results.
- Monitor budgets, bids, targeting, and overall campaign performance continuously.
- Set up and troubleshoot conversion tracking using GA4 and Google Tag Manager to ensure accurate data collection.
- Analyze campaign data and prepare actionable performance reports for clients and internal stakeholders.
- Continuously test and improve ads, audience targeting, keywords, landing pages, and campaign structures to enhance results.
- Identify opportunities to scale successful campaigns while maintaining or improving performance metrics.
- Stay updated with the latest changes in the Google Ads platform, including automation, AI features, and industry best practices.

Required Qualifications
- 5 to 7 years of professional experience managing Google Ads and PPC campaigns.
- Demonstrated experience working with clients from the UK and USA markets.
- Strong hands-on expertise with e-commerce brands and lead generation campaigns.
- In-depth knowledge of Google Search, Performance Max, Shopping, Display, and YouTube Ads.
- Excellent understanding of ROAS, CPA, CPL, conversion tracking, attribution models, and campaign optimization techniques.
- Proficiency with GA4, Google Tag Manager, and Google Merchant Center.
- Strong analytical and problem-solving skills with the ability to make data-driven decisions independently.
- Excellent English communication skills, both written and verbal, suitable for client-facing interactions.
- Experience working in an agency or client-facing environment is advantageous.
- Willingness and ability to work full-time onsite at the specified location.

Preferred Qualifications and Additional Information
We are looking for a candidate who takes full ownership of Google Ads accounts, understands the business objectives behind campaigns, and communicates confidently with clients. The role demands delivering measurable performance improvements rather than just managing basic campaign setups. Only candidates with experience handling international campaigns for UK and USA clients will be considered.

This is an excellent opportunity for a motivated professional to join a dynamic team and contribute to the success of high-profile international clients through expert Google Ads management.