Sr. TSM Bahawalpur

We are seeking a dynamic sales leader to guide and motivate a sales team and large-scale distributors in executing company strategies tailored to local business needs. This role involves training the team to meet both short-term objectives and long-term organizational goals, ensuring consistent growth and market expansion.

Key Responsibilities

- Set clear, SMART objectives aligned with the Annual Operating Plan (AOP) and Strategic Plan, cascading these goals to the territory team in line with regional targets.
- Analyze category development potential within the Fast-Moving Consumer Goods (FMCG) portfolio and develop plans to increase market share across categories.
- Implement and communicate action plans to the territory team to counter competitive strategies effectively.
- Achieve monthly and quarterly volume targets, along with brand and pack deliverables.
- Monitor progress through weekly reviews, taking corrective actions as necessary to stay on track.
- Ensure accurate and timely flow of financial and sales data to Area Sales Managers (ASM) and Zonal Sales Managers (ZSM) to support strategic decision-making.
- Manage trade discounts in collaboration with the Trade Sales (TS) team on a monthly basis.
- Track distributor Return on Investment (ROI) and recommend initiatives to enhance distributor profitability.
- Enforce quality control measures at distributor outlets, including FIFO (First In, First Out) and stock level management.
- Oversee depot sales tracking and assist ASM/ZSM in strategic planning based on monthly data analysis.
- Drive market share growth by identifying untapped channels, new towns, and optimizing brand and pack size productivity.
- Build team capabilities to address channel partner stability issues by developing alternative Go-To-Market (GTM) strategies.
- Analyze and propose promotional activities that positively impact financial outcomes through brand plan rationalization.
- Conduct market intelligence and competitor analysis, coordinating response plans with ASM.
- Ensure flawless execution of new product launches in line with regional business strategies.
- Oversee merchandising, display, and operational priorities across all territories.
- Identify opportunities to improve sales processes, including data tracking, payment methods, and supply chain efficiency.
- Foster collaboration with distributors and retailers to enhance process efficiency.
- Maintain a regular physical presence in the territory to understand customer needs and market dynamics.
- Continuously assess team capabilities through feedback, review meetings, and KPI tracking.
- Conduct core skills assessments for Distributor Representatives (DRs) and Distributor Sales Representatives (DSRs) to strengthen coaching and selling skills.
- Deliver field training to ensure excellence in market execution.

Required Qualifications

- University graduate (Bachelor’s degree preferred).
- 2 to 4 years of experience in a similar sales leadership role.
- Strong leadership and people management skills with a problem-solving mindset.
- Excellent written and verbal communication abilities.
- Ability to prioritize tasks effectively and demonstrate a strong sense of urgency to achieve results.
- Proficient in MS Office, including advanced Excel and PowerPoint skills.
- Strong team player with the ability to multitask and maintain work speed.
- Analytical mindset with a focus on control and performance monitoring.

This position offers the opportunity to lead a high-performing sales team in a challenging and rewarding environment, contributing directly to the company’s growth and market presence.