Startup Fundraising & Business Strategy Lead

DGSOL, a creative marketing agency based in Faisalabad, Pakistan, is seeking a seasoned Startup Fundraising & Business Strategy Lead to drive the growth and fundraising initiatives for Optilinko, an AI-powered SaaS platform focused on SEO and marketing intelligence. The ideal candidate will possess a deep understanding of technology startups beyond product features, with the ability to assess commercial potential, design sustainable business models, and prepare startups for investment. This full-time, on-site role involves close collaboration with company leadership to evaluate market opportunities, refine business models, identify investors, and craft compelling investment cases targeting international markets. The position demands strategic thinking combined with hands-on execution skills in SaaS business models, financial planning, and investor relations.

Key Responsibilities
- Analyze Optilinko’s product offering, target market, value proposition, competitive landscape, and revenue potential.
- Design, validate, and optimize business models, pricing strategies, monetization plans, and revenue streams.
- Develop comprehensive business plans, financial projections, revenue forecasts, and funding requirements.
- Conduct thorough market research, competitor analysis, and TAM/SAM/SOM market sizing.
- Prepare investor-ready pitch decks, investment proposals, financial models, and due diligence documentation.
- Identify and research suitable angel investors, venture capital firms, accelerators, grants, and international funding opportunities.
- Create and implement a structured fundraising roadmap aligned with business objectives.
- Explore strategic partnerships, market-entry opportunities, and international expansion strategies.
- Evaluate SaaS performance metrics including MRR, ARR, CAC, LTV, churn rates, and customer acquisition economics.
- Collaborate with founders and leadership to refine business strategy and investment positioning.
- Manage investor outreach, communications, follow-ups, and track fundraising progress.

Required Qualifications
- Bachelor’s or Master’s degree in Business Administration, Finance, Economics, Entrepreneurship, or a related field.
- Minimum of 3 years’ experience in startup fundraising, business strategy, venture capital, financial consulting, or technology business development.
- Proven experience working with SaaS businesses, technology startups, or subscription-based models.
- Strong skills in business model design, financial modeling, strategic planning, and market validation.
- Practical experience in preparing investment proposals, pitch decks, financial forecasts, and fundraising strategies.
- Solid understanding of startup valuation, investment readiness, equity financing, and investor expectations.
- Familiarity with international funding ecosystems, venture capital networks, accelerators, and grant programs.
- Excellent analytical, research, communication, negotiation, and presentation abilities.
- Ability to translate complex technology products into clear commercial value propositions.

Preferred Qualifications and Benefits
- Demonstrated success in supporting fundraising rounds or securing startup funding.
- Experience advising SaaS founders or developing business strategies for early-stage technology companies.
- Established relationships with investors, venture capital firms, accelerators, or startup funding networks.
- Experience facilitating international market expansion and investor engagement.
- Competitive monthly salary ranging from Rs100,000 to Rs150,000.
- Opportunity to work on-site in Faisalabad with a dynamic and innovative team.

The ideal candidate will think like a founder, analyze like a strategist, understand financials like an investor, and execute like a business leader. A strong track record of measurable fundraising achievements, successful startup advisory projects, or demonstrable SaaS business strategy experience will be highly valued. Candidates are encouraged to apply by submitting their CV along with a brief summary of their relevant startup fundraising and business strategy experience, previous SaaS or technology startup projects, fundraising achievements, and measurable business growth outcomes.

Only applicants with relevant strategic, financial, or startup fundraising experience will be considered for this role.