Strategist (Creative )

We are seeking a Creative Strategist who can deeply understand a client’s business and translate that insight into meaningful ideas, compelling content, and engaging visuals. This role requires someone who can intelligently leverage AI tools while applying their own research, storytelling skills, and creative judgment to produce authentic and relevant content—not just generic AI-generated output. The ideal candidate will be adept at connecting with audiences through thoughtful messaging and creative strategies that align with client objectives.

Key Responsibilities

- Content and Storytelling: Craft hooks, captions, reel scripts, advertising copy, and calls to action that resonate with real audience needs and emotions.
- Creative Strategy: Conduct research on audiences, competitors, and trends to generate ideas tailored to each client’s brand and goals.
- LinkedIn Content: Develop professional posts, carousels, and thought leadership materials for company pages and personal profiles, adapting tone and voice accordingly.
- Visual Creation: Use AI tools and Canva to develop visual concepts, collaborating with graphic designers to produce polished and consistent creative assets.
- Creative Briefs: Provide clear direction to designers, outlining audience, objectives, messaging, visual references, and deliverables.
- Client Coordination: Engage with clients to discuss requirements, present ideas, explain creative decisions, gather feedback, and manage approvals alongside internal teams.
- Website Content and Direction: Contribute to messaging, content structure, and visual concepts for websites and landing pages (note: website development is not part of the role).
- Quality and Delivery: Review copy and visuals for accuracy, clarity, and brand consistency; track revisions and prepare comprehensive content packages for the social media team.

Required Qualifications

- A portfolio showcasing writing, creative ideas, and visual thinking, with clear indication of personal contributions.
- Strong storytelling instincts and the ability to articulate why an idea suits its intended audience.
- Practical experience creating content for business or client social media accounts, especially LinkedIn.
- Confidence in using AI for research, ideation, writing refinement, and visual creation.
- Sound judgment to identify and improve generic AI output, verify facts, and avoid fabricated claims or experiences.
- Excellent communication skills for interacting with clients and graphic designers.
- Ability to manage deadlines, incorporate feedback, and handle multiple project briefs simultaneously.

Preferred Qualifications and Benefits

This is a full-time permanent position offering medical insurance, outpatient department (OPD) allowance, gratuity, yearly bonuses, and performance-based incentives. The role provides an opportunity to work in a dynamic environment where creativity and strategic thinking are highly valued, supported by a benefits package designed to promote well-being and professional growth.