Posted Nov 23, 2021 6 views
Key Responsibilities
- Manage and execute Amazon advertising strategy for the PL Brands with a focus on, but not limited to, sponsored products, sponsored brands, and display ads.
- Develop PPC campaigns, manage budgets and bids, A/B test keyword strategies, and optimize for target ACoS and product rank for thousands of ASINs.
- Identify, measure, and analyze opportunities to boost sales based on performance.
- Provide recommendations on campaign strategies, bidding strategies, and testing strategies.
Qualifications
- Minimum of 3 years of experience in creating advertising campaigns and bid management in SEM (Amazon Ads, Google Ad Manager, Facebook Ads, etc.).
- Demonstrated ability to manage large volumes of campaigns (upwards of $250K in monthly spend).
- Proven track record in optimizing Marketing campaigns to improve ROAS and ACOS.
- Self-motivated and Data-Driven, expert-level Excel skills a plus
- Amazon Ads or Google Analytics certified a plus
- Passion for understanding customer behavior and conversion rate optimization
Skills
Amazon Advertising, Amazon Operations, Pay Per Click.
Job Details
Petrabrands
With offices in 5 countries spanning 3 continents, Petra Brands has unparalleled reach in the global marketplace. Privately owned and funded, Petra Brands has grown over 2000% since 2020 and has a growing team of over 80+. Our team is comprised of data technicians, researchers, e-commerce experts, world class designers and supply chain masters. At Petra Brands, we have access to leading edge in-house manufacturing and AI informed trend forecasting. If we can imagine it, we can create it. The brands and products we take to market have the data backed assurance that not only will they succeed – they will dominate
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