Posted Jan 26, 2018 45 views
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Ensure right product mix is available at outlet.
Initiate market research studies or analyze their findings.
Provide leadership to loyalty program and increase member base.
Ensure effective result oriented through marketing campaign.
Ensure effective communication of brand positioning and product differentiation and developing brand equity.
Improve customer visit and buying experience at retail outlets.
Ensure retail outlets design and product display is appealing.
Plan and administer the firm’s Marketing Operations budget; support development of regional marketing budgets.
Maintaining cost effectiveness of regional promotion activities.
Leading outlets improvement program.
Ensure development and implementation of systems, procedures, policies, manuals and controls.
Raising and maintaining the bar of customer services at par with the very best in the industry.
Skills
Job Details
Stylo Shoes
Originally set up as Bano Chappal, a single store in Lahore’s Anarkali Bazaar, in 1974, Stylo has become one of the most recognized names in Pakistani footwear and has no intention of slowing down. The brand has over 90 stores in 45 cities in Pakistan. An ISO 9001-2000 certified company, the brand never has, nor ever will compromise on quality. A large part of Stylo’s successful journey as a reputable brand has been its ability to stay on top of the trends in a mercurial market. The brand has become quick at anticipating changes in fashion and catering to them with unparalleled swiftness. Also understanding the diversity of its market, the brand promises a vast variety of its product. From casual flip-flops to professional court shoes to jewel encrusted bridal-wear, this is a brand that can truly claim that its range is all encompassing. In the spirit of unceasing exploration and its core goal of staying a few steps ahead of the competition, Stylo has also tapped into two specialized markets: children’s and semi sporty footwear. The demand for these products has given birth to two sub-brands: Stylo Kids and Impulse. Stylo Kids offers footwear for children in designs and styles similar to the adult range and is available at every Stylo store. Impulse specializes in pumps, also offers sneakers, joggers and sporty sandals. With specialized T.P.U soles, Impulse footwear ensures extra comfort and softness to the wearer.
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