Posted Aug 29, 2022 313 views
The Head of Digital Marketing will provide vision and leadership for the development of SuperTouch’s digital marketing department, creating company’s digital presence through CRM, SEO, UX, and Content Marketing.
Responsibilities
- Give strategic direction, leadership and training to digital marketing and social media team.
- Implementation of Customer relationship management (CRM) system.
- Analyze customer data collected through multiple sources to help business managers to make more informed decisions
- Lead the analytics and reporting function in digital campaigns with a focus on optimisation.
- Prepare and manage monthly, quarterly, and annual budgets for the Marketing department
- Set, monitor, and report on team goals
- Monitor competition (acquisitions, pricing changes, and new products and features)
Requirements & Skills
- Work experience as Head of Digital Marketing or Sr. Digital Marketing Manager
- Experience running successful marketing campaigns
- Experience with CRM Software and skill to resolve technical CRM issues
- Experience in the implementation of data and analytics strategies.
- Experience in media planning and buying, lead generation and acquisition strategies.
- Experience in leading teams and working with a wide range of stakeholders
- Collaboration and patience to serve as the bridge between marketing and sales
- Excellent verbal and written communication skills
- Leadership skills with the ability to set and prioritize goals
- Bachelors or Masters Degree in Marketing or relevant field
Software Competency
B2B CRM Software (e.g., Salesforce, Fresh Sales, Pipe Drive etc), Google Analytics, Google AdWords, Google Webmaster Tools
Skills
Job Details
Super Touch Private Limited
As a leading multi-category supplier of workwear and personal protection equipment, Supertouch is the one-stop-shop for wearable safety product distributors. Our market leading range of disposable products positions Supertouch as the ideal supplier for those looking for hygiene solutions for medical, clinical and food production environments. For construction, manufacturing, and engineering, we deliver quality, value, and innovation through extensive ranges of hi-vis, workwear, protective gloves, footwear, and PPE. The safety and wellbeing of your workforce is your primary concern, so delivering safety solutions that help protect for any budget is ours.
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