We are looking for an SEO Specialist to drive the organic search optimization efforts for the company. You will work as part of a dynamic team that possesses diverse skills across the various disciplines of digital marketing.
Responsibilities:
· Research, develop, present and implement search engine optimization recommendations. Report on business impact.
· Develop an actionable content strategy, lead the execution of the roadmap through partners, colleagues, and by direct engagement. Write persuasive copy where needed using appropriate keyword content.
· Execute link-building initiatives by identifying potential link targets and conducting outreach.
· Provide strong input to design / development teams for the purposes of maximizing the customer experience.
· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
· Track, analyze, and act on appropriate KPI’s, as required to achieve revenue goals through traffic, conversion and other milestone objectives.