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SWIPES is a premium skincare brand, and we're looking for someone to own our Instagram and TikTok presence day-to-day - from generating on-brand content to posting it and engaging with our community.
Responsibilities
Content Generation & Production
Generate on-brand product and mood imagery using AI tools (Midjourney, Higgsfield, or similar), following our locked visual guide (satchel-on-texture shots, mood photography, text-on-photo formats)
Edit and produce Reels, carousels, and short-form video content
Once real product photography becomes available, incorporate it into content alongside AI-generated pieces
Write and adapt captions using our core taglines and brand voice
Social Media Coordination
Schedule and publish content across Instagram and TikTok
Monitor performance (likes, comments, saves, reach) and report back on what's working
Engage with comments and DMs in the brand voice
Track and manage the content calendar day-to-day, flagging gaps or delays
Ongoing
Stay current on TikTok and Instagram trends and formats relevant to our audience
Collaborate closely with us on creative direction and seasonal campaign pushes
Skills
What is your Competitive Advantage?
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