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Job Description

  • Determine customer needs, requirements, desires and appetite for AgriTech products.
  •  Develop product road map for BaKhabar Kissan
  • Ensure alignment of the road map with BaKhabar Kissan corporate objectives, government initiatives and state of the art AgriTech
  • Build relationships with government organizations and organizations active in the agriculture domain
  •  Develop business cases for new features and functionalities, define key performance metrics (technical and commercial)
  • Continually Analyze the AgriTech sector within and outside Pakistan for new trends, developments and competition
  • Continually analyze the performance of the BKK platform with respect to the defined performance indicators
  • Liaise with BKK’s technical and agri team to ensure implementation of the BKK roadmap
  • Ensure smooth operations of the BKK product
  • Develop and share BKK performance dashboards within BKK and where required with 3rd parties
  • Liaise with technical, agri and commercial teams of BKK to ensure achievement the performance indicators
  • Represent BKK at various forums, prepare and make presentations
  • Liaise with the communication partners of BKK: Jazz, Ufone and others to ensure smooth operations of the platform
  • Perform market research to determine optimum price points for the various products and services on the BKK platform
  • Liaise with UI / UX team to perform usability testing and research
  • The product manager will have excellent communication skills in English and Urdu, knowledge of at least one of the regional languages such as Punjabi, Pashto, Seraiki, Sindhi will be a plus.
  • The product manager will ideally have an Engineering / Computer Science / Agriculture degree followed by an MBA both from an HEC recognized university with 8 years’ experience out of which at least 4 years should be in a product management role.
  • The product manager will be required to frequently travel to rural areas to interact with farmers and agricultural workers.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
No Preference
Minimum Education:
Career Level:
Experienced Professional
Minimum Experience:
5 Years
Apply Before:
Mar 18, 2021
Posting Date:
Feb 17, 2021
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