Posted Jan 25, 2021 71 views
We are looking for a skilled & proactive Manager Industrial Liaison/Marketing.
The ideal candidate will be responsible, reliable and willing to contribute to make SZABIST a better place to work.
He/She should be highly efficient, organized and approachable.
Manager Marketing is to enrich the recognition of SZABIST not only through the usage of exceptional marketing skills, but also by maintaining strong industrial liaison. Selected candidate will be mainly responsible for increasing marketability of SZABIST. Must be able to collaborate with diversified industrial prospects to work in partnership for utilizing Research outcomes. The manager marketing is expected to ensure that the students, job-centers and industry look forward to working with SZABIST Islamabad. The manager marketing must be an expert of digital and conventional marketing channels. The manager marketing is expected to be well connected with the marketing agencies, news avenues, funding sources and marketing avenues. Candidate having the ability to actively liaise with industrial partners, corporate and public sector organizations will be preferred.
Duties and Responsibilities
- Accepts the responsibility of proposing marketing and campaign strategy for SZABIST covering both “above-the-line” and “below-the-line” activities, including open house, road shows, and participation in educational fairs, in coordination with relevant departments.
- Assists relevant departments in internal marketing of SZABIST including, revamping the signage, internal branding, visual order, and wall mounts etc.
- Managing content and updates for students and internal touch points, establishing budget guidelines, and ensuring SZABIST’S participation in external events
- Promoting the Institute’s thought leadership and enhancing brand awareness
- Preparing annual marketing strategies and work plan.
- Providing ideas and inputs into the development of new e-marketing materials
- Planning and executing communication strategy and promotional campaigns.
- Planning and producing print/electronic and digital marketing material i.e. (documentary, newsletter, brochure and similar documents).
- Developing and maintaining liaison with the advertising agency for media campaign development and other releases in print and electronic media.
- Working in coordination with the ad agency, proposing creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Any other task assigned by the Management.
Job Details
SZABIST - Islamabad Campus
The Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) is a fully Chartered Institute established through a Legislative Act of the Pakistan Assembly (Sindh Act No. XI of 1995) and is approved and recognized by the Higher Education Commission (HEC), Pakistan, as a degree granting institution. SZABIST has campuses in Karachi, Islamabad, Larkana and Dubai (UAE). SZABIST is a registered member of the International Association of Universities (IAU), Paris; Association of Commonwealth Universities (ACU), London; Federation of the Universities of Islamic World (FUIW), Rabat; Asia University Federation (AUF), Seoul; and the Association of SAARC Universities, (ASU). Business Week, the leading international business magazine, has listed SZABIST among the best business schools of the world for five consecutive years (2001, 2002, 2003, 2004, 2006). SZABIST is one of the top 20 business schools from Asia recognized by Business Week. Only two business schools from Pakistan are listed in Business Week. Asia Inc, a leading Asian Magazine, has ranked SZABIST among the top MBA Schools of South Asia in its Asia's Best MBA Schools Survey for two consecutive years (2003, 2004). SZABIST is one of the top 15 business schools from South Asia ranked in Asia Inc. SZABIST is also ranked among the best Science and Technology and MBA schools in Asia by the CNN-Time publication Asia week. SZABIST is also listed in the CNN Executive Education Schools. SZABIST thus has the unparalleled honor of being the only Pakistani Institute to be recognized internationally by Business Week, Asia week, Asia Inc. and CNN. SZABIST has signed Articulation Agreements with the University of Wales, UK and the University of Northampton, UK. SZABIST has also signed MoUs with the State University of New York, USA; University of London, UK; Philippines Women University, Philippines; and the Asian Academy of Film & Television, India. SZABIST today is identified as a major university comprising
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