Remote Digital Marketer & Paid Ads Specialist (Meta & Google Ads)
Tai Lopez Brands
Multiple Cities, Pakistan
Posted Jul 04, 2026 294 views
Tai Lopez Brands is seeking a skilled Remote Digital Marketer & Paid Ads Specialist to oversee and optimize paid advertising campaigns across Meta Ads Manager and Google Ads platforms. The ideal candidate will have 2 to 4 years of proven experience executing paid campaigns for e-commerce or lead generation businesses, and demonstrates strong expertise in audience targeting, conversion rate optimization, and performance analytics. This role requires the ability to write compelling ad copy, design basic visual creative assets, and implement tracking technologies such as Meta Pixel and Google Analytics 4 to maximize return on investment and reduce customer acquisition costs.
In this role, the candidate works independently without managing a team, driving digital marketing initiatives that align with brand goals and campaign objectives. Responsibilities include setting up custom audiences and retargeting funnels, monitoring key performance indicators such as cost per acquisition, click-through rates, and return on ad spend daily, and using social media scheduling tools to maintain consistent brand messaging. A strong command of English and familiarity with AI tools to enhance creative workflows are valuable assets for success in this position.
Responsibilities
- Manage and optimize daily paid advertising campaigns using Meta Ads Manager and Google Ads to achieve targeted key performance indicators.
- Write clear and engaging ad copy tailored to audience segments to improve campaign conversion rates.
- Design basic visual assets using Canva to support paid social media advertisements.
- Set up and manage custom audiences, lookalike audiences, and retargeting funnels to increase campaign effectiveness and reduce acquisition costs.
- Implement and troubleshoot tracking tools including Facebook Pixel, Conversion API, and Google Analytics 4 to monitor campaign performance.
- Continuously analyze campaign data, including CPA, CTR, and ROAS, to optimize advertising strategies and report actionable insights to the marketing team.
- Conduct A/B testing and experimentation on various ad elements to identify top-performing creatives and messaging.
- Optimize landing pages to improve user experience and boost conversion rates aligned with paid ad traffic.
- Use social media management tools such as Buffer to schedule organic posts, ensuring consistent brand presence across multiple platforms.
- Work independently to plan, execute, and meet deadlines for advertising projects without direct supervision.
- Leverage AI tools like ChatGPT and Midjourney to enhance the creative process and accelerate content development.
Skills
What is your Competitive Advantage?
Muzammil Baig
Digital Marketing Manager
IT Services Group
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Zohaib Ali
Marketing Manager
Digital Online Devices
Mona Sharif
Senior Team Lead
Konext PVT. LTD
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Aqib Irshad
Head of HR, Training & OD
FINCA
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Ali Aziz
CEO
Shopistan
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
