Job Requirements and Responsibilities:

  • Plans and executes all web, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop-off points and optimizes user funnels.
  • Collaborates with agencies and other vendor partners.
  • Evaluates emerging technologies.
  • Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

  • Creating and maintaining client relationships
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Requirements:

  • Bachelor’s degree in marketing or a related field
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience , marketing databases, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools
  • Working knowledge of ad serving tools

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gulshan-e-Hadeed, Karachi, Pakistan
Gender:
Male
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Apr 21, 2024
Posting Date:
Mar 20, 2024

Taj Mehal Banquet

Information Technology · 11-50 employees - Karachi

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