Posted Apr 29, 2021 3 views
The Amazon Marketing Specialist will ideate, implement, and analyze best online marketing statements through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting.
Roles and Responsibilities
- Create and manage digital ad campaigns to meet company targets.
- Create and optimize marketing campaigns and strategies for multiple international markets simultaneously.
- Optimize budgets and spend according to ad performance.
- Liaise between sales, external partners, US marketing, and the account to effectively execute retailer-specific merchandising and promotional initiatives.
- Analyze data to determine ways to optimize performance to improve conversion rates, open percentages, and other key metrics.
- Provide regular performance reports to supervisors.
- Make recommendations to continually improve performance by analyzing internal results, competitive data, and keeping on top of industry trends.
- Document clearly defined action steps and recommendations.
Requirements
- Proven work experience as an Amazon Marketing Specialist.
- Hands-on e-commerce or online marketplace experience.
- Knowledge of Amazon Vendor Central and paid advertising experience (pay per click) is a plus.
- Digital Marketing Experience.
- Advanced Excel knowledge and skills.
- Excellent written and verbal communication skills.
- Strong analytical and data interpretation skills.
- Strong ability to multitask.
Skills
Job Details
Whether you’re just starting your business or have already established your brand, we’ve got what you need to create multichannel campaigns that reach your people where they are.
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