Technical Content Writer (B2B Marketing)

Qualix Solutions is a custom software development agency specializing in web, mobile, and AI-powered products for clients primarily in the US and other Western markets. The company integrates modern AI services into real business workflows and leverages AI extensively in its delivery process. Having grown through referrals and strong project execution, Qualix is now focusing on content as a strategic growth channel and is seeking a skilled writer to lead this initiative.

Key Responsibilities
- Own the creation and management of all written content published by Qualix, including service and industry pages, case studies, blog articles, landing pages, website copy, newsletters, and more.
- Collaborate closely with the SEO consultant, who handles keyword research and technical SEO, and the product team, who provide domain expertise, to produce content that ranks well, engages readers, and generates leads.
- Write for decision-makers at US businesses such as founders, operations leads, and technical managers evaluating software development partners, ensuring content is credible, clear, and free of unnecessary jargon.
- Develop blog and funnel content aligned with search intent across all funnel stages, maintaining a sustainable publishing cadence with high-quality, useful articles.
- Create and refine conversion-focused copy for service pages, campaign landing pages, and lead magnets, including headlines, value propositions, CTAs, and supporting sections.
- Build industry, sub-vertical, and use-case pages targeting specific buyer problems, working with the product team for accuracy and relevance.
- Produce case studies and client stories by interviewing internal teams and occasionally clients to highlight project successes that support sales efforts.
- Manage client testimonial questionnaires and maintain a consistent presence on review platforms such as Clutch, G2, DesignRush, and Google.
- Own the recurring newsletter from concept to distribution and assist with email copy for outbound campaigns as needed.
- Keep website copy current, sharp, and consistent with evolving services and positioning.
- Write and repurpose content for LinkedIn and other social media channels to maximize reach and engagement.
- Ensure quality and consistency of brand voice across all channels, editing or polishing content produced by others when necessary.

Required Qualifications
- Strong technical foundation demonstrated by a background in computer science, software engineering (degree, bootcamp, or hands-on experience), or proven experience writing accurately about software development topics.
- Deep understanding of the software services business, including project scoping, client concerns (budgets, timelines, communication, code quality), and factors that establish credibility in development partners.
- Exceptional written English skills, especially clear and natural American English tailored for business readers. This is a critical requirement, with a writing test as part of the evaluation.
- A portfolio showcasing B2B writing such as blog posts, landing pages, case studies, or newsletters, preferably related to software development, IT services, or SaaS companies.
- Ability to interview engineers and translate technical project details into content that resonates with both business buyers and technical evaluators.
- Understanding of how content drives business results, including SEO fundamentals (search intent, funnel stages, on-page structure, internal linking) and conversion copywriting basics (headlines, benefits over features, CTAs).
- Comfortable using AI tools (e.g., Claude, ChatGPT) to enhance research and drafting while maintaining high-quality, human-level output aligned with reader intent.
- Strong self-management skills to run a content calendar, meet deadlines, and work independently without constant supervision.

Preferred Qualifications and Benefits
- Prior hands-on experience as a developer, QA engineer, or in another software delivery role before transitioning into writing.
- Experience writing for software development agencies, IT services, or SaaS companies targeting US clients.
- Familiarity with SEO tools such as Semrush and Ahrefs, and analytics platforms like Google Search Console and GA4.
- Basic knowledge of CMS platforms (WordPress or similar) and email marketing tools.
- Experience with AI search engine optimization (AEO) and writing content optimized for AI-driven search and answer engines.
- Competitive monthly salary ranging from Rs140,000 to Rs180,000.
- This is an in-person role requiring 100% willingness to travel.

Candidates are requested to provide their current salary, expected salary with openness to negotiation, and a portfolio link featuring relevant software or IT industry articles. Applications without a portfolio will not be considered.

Experience Required:
- Technical Content Writing: Minimum 4 years
- B2B Content Writing: Minimum 3 years

Work Location: In person with full travel availability required.