Technical Lead Analytics

mobileLIVE, an award-winning technology company based in Canada and North America, is seeking an experienced Offshore Tech Lead - Analytics to join their growing team in Lahore. This hybrid role requires presence onsite two days a week. The ideal candidate will have a strong developer background, bridging digital analytics implementation, frontend engineering, data layer architecture, and tag management across web, mobile, and eCommerce platforms. You will be responsible for maintaining the technical health of the analytics ecosystem, writing hands-on JavaScript, designing standardized data layers, troubleshooting complex telemetry issues, and providing daily technical leadership to analytics engineers and development teams.

Key Responsibilities
- Lead frontend and JavaScript development by building, reviewing, troubleshooting, and optimizing custom JavaScript for browser-based instrumentation, data layer manipulation, DOM manipulation, and event orchestration.
- Manage tag management and MarTech implementations, including Google Tag Manager (GTM), Adobe Launch, Adobe Analytics, and GA4 containers across web, mobile, and server-side integrations such as Conversion APIs and Tag Gateway.
- Design, standardize, and govern reusable data layer specifications and event schemas for traditional websites, single-page applications (SPAs), and native mobile environments including Firebase.
- Develop custom JavaScript within tag managers and support tools like Quantum Metric for event creation, session replay, friction point tracking, while enforcing strict PII masking and encryption standards.
- Troubleshoot and debug using browser developer tools (Console, Network, Breakpoints), tag manager debuggers, and logging to resolve JavaScript execution, asynchronous processing, payload construction, and API timing issues.
- Provide day-to-day technical leadership including code reviews, architectural guidance, and mentorship to analytics engineers, QA resources, and frontend developers embedded within product teams.
- Collaborate cross-functionally with Product, Engineering, Marketing, Media, Privacy, and Legal teams to embed tracking, consent management, and data governance into the software development lifecycle.
- Oversee QA lifecycle and release validation using tools like GA4 DebugView, GTM Preview, and Adobe Debugger to ensure data accuracy and telemetry quality.
- Ensure compliance with global data privacy laws and consent frameworks such as OneTrust and Google Consent Mode across all tracking scripts and data collection setups.

Required Qualifications
- Minimum of 5 years’ experience in digital analytics implementation, analytics engineering, or frontend development focused on analytics tracking.
- Proven expertise in eCommerce analytics, including tracking optimization for digital retail platforms, checkout flows, conversion funnels, and purchase data layers.
- Strong hands-on JavaScript skills for writing, debugging, and optimizing custom scripts related to web instrumentation and DOM manipulation.
- Extensive experience with enterprise tag management systems including Google Tag Manager, Adobe Launch, Adobe Analytics, and GA4.
- Demonstrated ability to design, implement, and govern enterprise web and mobile data layers and event schemas.
- Proficient in technical troubleshooting using browser developer tools and platform debuggers to resolve complex analytics issues.
- Practical knowledge of SQL and Python for data querying, manipulation, and advanced analytics workflows.
- Experience configuring custom events and privacy-compliant data capture in tools like Quantum Metric or Dynatrace.

Preferred Qualifications and Benefits
- Experience in telecommunications or large-scale digital retail/eCommerce industries.
- Familiarity with server-side tagging, Conversion APIs (CAPI), and Tag Gateway setups.
- Hands-on experience with consent management frameworks such as OneTrust and Google Consent Mode.
- Exposure to data visualization tools like Tableau, Power BI, or Looker, and AI-driven predictive analytics.
- Opportunity to lead technical analytics engineering for enterprise-scale channels, shaping data layer architectures and instrumentation strategies that drive critical customer insights.
- A developer-first environment that values technical leadership, mentorship, and a strong focus on data integrity and privacy compliance.

This role offers a unique chance to influence the analytics infrastructure of a leading tech company and work closely with cross-functional teams to deliver high-quality, privacy-compliant data solutions.