Technical Service Lead

Rafhan Maize Products Co. Ltd.

Faisalabad , Pakistan

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The Technical Service Lead will oversee sales operations, manage distribution channels, and ensure the achievement of sales targets within the assigned region. This role involves building strong relationships with dealers, sub-traders, and consumers to support supply needs and drive organic business growth. The ideal candidate will possess a solid understanding of the products, market dynamics, trends, opportunities, and competitive landscape to effectively expand the business and identify new market prospects.

Key Responsibilities

- Market Analysis: Collect and analyze market intelligence, maintain detailed customer profiles, and monitor sales data to stay informed about current market trends and customer requirements. Track the performance of the distribution network and remain vigilant of competitors’ activities to develop counter-strategies that protect and grow market share. Continuously evaluate data to identify the need for adding new dealers.

- Strategic Planning & Relationship Building: Conduct sales promotion visits and maintain interactive relationships with sub-traders and their customers. Demonstrate strong self-discipline and customer relationship management skills to deliver value. Provide pricing information and recommendations to management. Develop and implement sales strategies in coordination with line managers or directors. Take responsibility for achieving sales targets and growth objectives while exploring new markets and potential dealers based on established evaluation criteria.

- Dealer Partnership Management: Drive continuous development of dealer teams to enhance their ability to serve the market with Ingredion’s products. Execute promotional activities and implement innovative trade marketing tools to ensure growth and market share retention. Monitor competitors’ market arrivals and report findings to management. Promote modernization and digitalization initiatives to improve dealer efficiency and customer engagement.

- Upholding Company Values: Ensure strict adherence to compliance, ethics, and Ingredion’s vision and values within the distribution network. Enforce a zero-tolerance policy on compliance violations. Provide ongoing coaching to dealers and their staff on safety and compliance standards. Promote a strong safety culture aligned with Ingredion’s practices and foster integration of dealers into the Rafhan Maize/Ingredion culture by facilitating engagement opportunities and sharing best practices.

Required Qualifications

- Bachelor’s or Master’s degree in Chemistry, Chemical Engineering, or Textile Engineering
- 3 to 5 years of experience in B2B technical sales, preferably based in Faisalabad
- Proficiency in English, both written and spoken
- Strong skills in MS Office and reporting tools
- Proven sales experience with formal training in sales techniques
- Demonstrated track record of successful sales performance
- Basic knowledge of costing and financial analysis to support pricing decisions

Preferred Qualifications and Benefits

- A team-oriented mindset with a positive, can-do attitude
- Strong customer focus and relationship-building capabilities
- Commitment to diversity and inclusion, with support available for applicants requiring accommodations during the recruitment process
- Use of AI-enabled recruitment tools to enhance candidate matching and streamline communication, with all AI-assisted decisions reviewed by the Talent Acquisition team to ensure fairness and compliance

Relocation assistance is not available for this position.