Technical Service Lead

Rafhan Maize Products Co. Ltd.

Faisalabad , Pakistan

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The Technical Service Lead will oversee sales operations, manage distribution channels, and ensure targets are met within the designated region. This role involves building strong relationships with dealers, sub-traders, and consumers to support supply needs, drive organic business growth, and identify new market opportunities. A solid understanding of the products, market dynamics, trends, and competitive landscape is essential to succeed in this position.

Key Responsibilities

- Market Analysis: Collect and analyze market intelligence, maintain detailed customer profiles, and monitor sales data. Stay informed about current market trends, customer needs, and competitor activities. Track the performance of the distribution network and continuously assess the need for adding new dealers.

- Strategic Planning & Relationship Building: Conduct sales promotions and maintain interactive relationships with sub-traders and their customers. Demonstrate strong customer relationship management skills to deliver value. Provide pricing information and recommendations to management. Develop and implement sales strategies in collaboration with line managers or directors. Achieve sales targets and explore new markets using established criteria to evaluate potential dealers.

- Managing Dealer Performance: Support the development of dealer teams to enhance their ability to serve the market with Ingredion’s products. Execute promotional activities and apply unique trade marketing tools to drive growth and maintain market share. Monitor competitor product arrivals and report findings for management decisions. Promote digitalization and modern working methods to improve dealer efficiency and customer interaction.

- Upholding Company Values: Ensure strict adherence to Ingredion’s compliance and ethics policies, including a zero-tolerance approach. Continuously coach dealers and their staff on safety and compliance standards. Promote a strong safety culture aligned with Ingredion’s values. Foster integration with dealers under the Rafhan Maize/Ingredion culture by encouraging engagement and sharing best practices.

Required Qualifications

- Bachelor’s or Master’s degree in Chemistry, Chemical Engineering, or Textile Engineering.
- 3-5 years of experience in B2B technical sales, preferably based in Faisalabad.
- Proficiency in English, both written and spoken.
- Skilled in MS Office and reporting tools.
- Proven sales experience with formal training in selling techniques.
- Demonstrated successful sales track record.
- Basic knowledge of costing and financial analysis to support pricing strategies.

Preferred Qualifications and Benefits

- Strong team player with a proactive “can-do” attitude.
- Highly customer-focused mindset.
- Commitment to diversity and inclusion, with support provided for applicants with disabilities throughout the recruitment process.
- Use of AI-enabled recruitment tools for resume screening and interview scheduling, with human oversight to ensure fairness and compliance.
- Relocation assistance is not available for this position.

This role offers the opportunity to work in a dynamic environment where strategic sales leadership and strong relationship management are key to driving business success. The company values diversity and is committed to providing equal opportunities to all candidates.