Google Ads Expert

TechPirates Global is seeking a highly skilled Google Ads Expert to lead and execute U.S. Google Search Ads campaigns specifically within the telecom, broadband, wireless, and home internet services sectors. This role involves strategic management of complex paid advertising campaigns to generate qualified leads and optimize customer activation costs. The ideal candidate has extensive experience working within Google Ads platforms, including campaign planning, keyword research, automated bidding strategies, conversion tracking, and compliance with Google Ads policies and telecom advertising guidelines. They will work closely with cross-functional teams to ensure campaign success and brand integrity for the Xfinity brand. In addition to executing and optimizing campaigns, this position requires managing a team of 20 professionals. The Google Ads Expert will provide leadership, guidance, and support to ensure the team meets performance goals and delivers high-quality reports aligned with business objectives. The expert must be comfortable working within the U.S. Eastern Time zone and communicating campaign results regularly through daily or weekly performance updates. The role demands strong analytical skills paired with an in-depth understanding of technical tools like Google Tag Manager, GA4, and CRM integrations for accurate conversion tracking and lead generation.
Responsibilities

Design, launch, and manage comprehensive Google Search Ads and Performance Max campaigns tailored for the telecom and broadband industry.
Conduct thorough keyword research, including forecasting, search-term analysis, and negative keyword management to maximize campaign effectiveness.
Develop and implement automated bidding strategies to optimize cost per qualified lead and cost per customer activation while meeting budget requirements.
Create and test responsive search ads using Google Ads experiments and A/B testing methodologies to improve click-through and conversion rates.
Perform conversion tracking setup and monitoring utilizing Google Tag Manager, GA4, and integrating data with CRM systems for accurate lead attribution.
Ensure all campaigns comply with Google Ads policies, telecom advertising regulations, and brand authorization standards specific to the Xfinity brand.
Lead, mentor, and manage a team of 20 Google Ads professionals, facilitating collaboration and skill development to achieve campaign goals.
Generate detailed daily and weekly performance reports providing actionable insights and recommendations to stakeholders to refine campaign strategies.
Keep abreast of industry trends, Google Ads platform updates, and advertising best practices to continuously improve campaign results.
Coordinate campaign planning and execution to align with business objectives, seasonal promotions, and target audience behavior patterns.
Collaborate with creative, analytics, and sales teams to optimize ad copy, landing pages, and conversion funnels to maximize ROI.
Monitor and troubleshoot campaign issues promptly to maintain campaign uptime and ensure a positive user experience.