Performance Marketing Specialist (Meta & Google Ads)

Teconext

Multiple Cities, Pakistan

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Posted 12 hours ago 1 views Report Job

PKR. 135,000 - 135,000/Month

Teconext seeks a skilled Performance Marketing Specialist with expertise in managing and optimizing campaigns on Meta and Google Ads platforms. The ideal candidate possesses at least two years of proven experience and a strong portfolio demonstrating successful outcomes. This role is pivotal in driving digital advertising strategies that enhance brand visibility, maximize return on ad spend, and improve conversion rates. A comprehensive understanding of audience targeting, bid strategies, and conversion tracking is essential to effectively execute high-impact campaigns. The Performance Marketing Specialist works closely with cross-functional teams to analyze performance metrics, conduct A/B testing, and refine marketing funnels. The role requires excellent communication skills to clearly articulate campaign objectives, results, and insights. Candidates should demonstrate a data-driven mindset and the ability to optimize campaigns continuously to meet business goals. Although this position does not include team management responsibilities, strong collaboration and independent project management skills are important for success within the Teconext marketing department.
Responsibilities

Plan, execute, and optimize paid advertising campaigns on Meta Ads Manager and Google Ads platforms to achieve marketing objectives.
Implement audience targeting strategies to reach relevant customer segments and increase engagement.
Conduct A/B testing on ad creatives, bidding strategies, and landing pages to identify high-performing campaign elements.
Monitor bidding using Google Ads bid strategies to balance cost efficiency with maximum reach and conversions.
Use conversion tracking and attribution modeling to measure the effectiveness of campaigns and allocate budget wisely.
Analyze campaign data and performance analytics to generate actionable insights that inform future strategies.
Optimize marketing funnels to improve conversion rates from initial engagement through to final purchase or action.
Maintain detailed records of campaign performance and present regular reports to stakeholders.
Collaborate with designers, content creators, and marketing specialists to produce compelling ad content aligned with brand messaging.
Stay current with digital marketing trends, tools, and best practices related to paid media advertising.
Manage and track budgets for paid campaigns to ensure efficient use of resources without compromising campaign impact.
Address technical issues related to Google Ads audience segmentation and bid management to minimize disruptions in campaign delivery.
Provide recommendations for process improvements and innovative tactics to enhance campaign effectiveness.