Territory Manager Pull - UFS

Unilever is seeking a dynamic Territory Manager Pull for its UFS division based in Lahore. This full-time role reports to the GSM Central and offers an exciting opportunity to lead sales initiatives within one of Pakistan’s top FMCG companies. The successful candidate will play a pivotal role in driving growth, managing key accounts, and expanding the company’s presence in the HoReCa sector. This position is ideal for a motivated sales professional passionate about making a meaningful impact through strategic customer development and territory management.

Key Responsibilities

Customer Development:
Implement sales activity plans with key operators using company sales tools. Lead negotiations with potential operators within company policies and budgets, monitoring their performance and compliance to take corrective actions as needed. Secure annual agreements with customers for strategic categories. Maintain frequent contact with key stakeholders according to the contact matrix and conduct kitchen demonstrations to generate incremental business.

Assigned Territory Expansion:
Develop and execute a clear territory plan focused on numeric growth, weighted growth, and sustainable expansion across priority segments. Drive new business development by identifying, recruiting, and converting high-potential HoReCa customers, including hotels, restaurants, cafés, caterers, and institutional operators. Enhance coverage, improve customer productivity, and unlock growth opportunities across core and innovation SKUs through effective pipeline management, regular market visits, kitchen demonstrations, and strong execution of commercial plans.

Required Qualifications

- Minimum 2-3 years of experience in FMCG (preferred but not mandatory).
- University graduate; a business major is advantageous.
- At least 1 year of experience managing key accounts or food services, including commercial negotiations.
- Proven ability to drive sustainable, profitable growth across HoReCa accounts by building strong partnerships and leading commercial negotiations and joint business plans.
- Strong negotiation and presentation skills with a proactive mindset and execution bias.
- Competence in relationship management, financial acumen, sales management, and data-driven decision making.
- Proficiency in English and Urdu. Culinary knowledge or experience is a plus.

Preferred Qualifications and Benefits

Unilever values leadership qualities such as resilience, collaboration, and continuous improvement. Candidates should be energized by delivering outstanding results, demonstrate humility, and possess the ability to interpret data and market trends smartly. The role demands a balance of strategic thinking and hands-on execution to unlock volume, margin, and long-term customer value.

The company emphasizes critical leadership behaviors including:
- Caring deeply about consumer experience, people’s growth, and environmental impact.
- Focusing on what truly matters by prioritizing and setting ambitious goals.
- Staying three steps ahead through bold, creative thinking and anticipation of market trends.
- Delivering with excellence and pace, taking personal ownership, and holding oneself and others accountable.

Unilever is committed to equity, inclusion, and diversity, fostering a workplace where every individual can bring their whole self to work. The organization encourages applicants to communicate any support or access needs during the recruitment process to ensure an inclusive experience.

This role offers a unique career journey within a globally respected company that values purpose-driven work, flexibility, and personal development. If you are passionate about sales leadership and making a positive impact, this opportunity at Unilever is designed for you.