Territory Sales Executive - Lahore

Hayat, established in 1987, is a leading player in the fast-moving consumer goods (FMCG) sector, serving millions of consumers worldwide through a diverse portfolio of 16 strong brands. The company’s offerings span multiple categories, including baby care with Molfix and Bebem Natural; feminine care with Molped; personal healthcare through Joly, Evony, and Goodcare; home care featuring Bingo, Gleen, Test, and Has; tissue paper brands such as Papia, Familia, Teno, and Focus; and pet care with Sholk. As the fourth largest branded diaper manufacturer globally and the foremost tissue producer across the Middle East, Eastern Europe, and Africa, Hayat employs over 10,000 people. The company operates 21 production facilities across eight countries, including Turkiye, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. Its global presence spans more than 100 countries across five continents, organized into three main regions: Eurasia & Americas, Middle East & Africa, and Asia Pacific.

We are currently seeking a Territory Sales Executive to join our Sales team in Lahore. This role focuses on driving sales growth within the General Trade channel by building and maintaining strong relationships with distributors, wholesalers, and retailers. The successful candidate will ensure product availability, maximize market coverage, and execute sales strategies effectively to achieve sustainable business growth in a competitive FMCG environment.

Key Responsibilities
- Achieve monthly volume and distribution targets within the assigned territory.
- Ensure daily planned outlet coverage and maximize retail productivity.
- Maintain full product range availability across all active outlets.
- Lead initiatives to expand market coverage in line with annual objectives.
- Oversee the efficient use of promotional budgets by distributors and field teams.
- Develop distributor capabilities through regular coaching and in-market training sessions.
- Conduct market visits to monitor execution and provide actionable feedback to improve performance.
- Track competitor activities, pricing strategies, and market trends, sharing insights with management.
- Foster and sustain strong relationships with distributors, wholesalers, and trade partners to support long-term growth.

Required Qualifications
- Bachelor’s or Master’s degree in Business, Marketing, or a related discipline.
- 3 to 6 years of relevant experience in FMCG sales and distribution.
- Proven experience in General Trade sales and distributor-led business models.
- Strong knowledge of the Lahore market and wholesale channels.
- Excellent analytical, communication, and stakeholder management skills.
- Proficiency in MS Office and familiarity with field sales technology platforms.
- Willingness to travel extensively within the assigned territory.
- Valid driving license.

Hayat offers an opportunity to be part of a dynamic and growing organization with a strong global footprint. The role provides a platform to develop sales expertise in a competitive FMCG environment while contributing to the success of well-established brands. For more information about Hayat and its brands, please visit the company’s official website and social media channels.