Territory Sales Executive - Rawalpindi

Hayat, established in 1987, is a leading player in the fast-moving consumer goods (FMCG) sector, serving millions of consumers worldwide with a diverse portfolio of 16 strong brands. These include Molfix and Bebem Natural in baby care; Molped in feminine care; Joly, Evony, and Goodcare in personal healthcare; Bingo, Gleen, Test, and Has in home care; Papia, Familia, Teno, and Focus in tissue paper; and Sholk in pet care. As the fourth largest branded diaper manufacturer globally and the foremost tissue producer across the Middle East, Eastern Europe, and Africa, Hayat employs over 10,000 people. The company operates 21 production facilities across eight countries, including Turkiye, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution networks in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. With a global footprint spanning over 100 countries across five continents, Hayat’s operations are organized into three main regions: Eurasia & Americas, Middle East & Africa, and Asia Pacific.

We are currently seeking a Territory Sales Executive (LMT Channel) to join our sales team based in Rawalpindi, covering the North region. This role focuses on driving sales growth and enhancing brand presence within Local Modern Trade outlets, including local chain stores and superstores. The successful candidate will be responsible for meeting sales targets, expanding product availability, and ensuring effective in-store execution to strengthen Hayat’s market position.

Key Responsibilities

- Achieve monthly volume, listing, and distribution targets for assigned Local Modern Trade (LMT) outlets.
- Develop and maintain strong relationships with store owners, buyers, and category managers.
- Drive new product listings and ensure the full product range is available across all active outlets.
- Ensure compliance with planograms, maintain shelf share, and uphold brand visibility standards.
- Execute trade promotions and in-store activities, managing the promotional budget efficiently.
- Coordinate with distributors regarding order booking, stock availability, deliveries, and claims.
- Monitor secondary sales, stock levels, and receivables for assigned stores.
- Guide and supervise merchandisers to ensure consistent and effective in-store execution.
- Track competitor activities, pricing, and promotions, and provide actionable market insights.
- Prepare and submit regular sales and market performance reports.

Required Qualifications

- Bachelor’s or Master’s degree in Business, Marketing, or a related discipline.
- 3 to 6 years of relevant FMCG sales experience, preferably within Modern Trade or Local Modern Trade channels.
- Strong understanding of distributor operations, trade promotions, and in-store execution.
- Excellent negotiation, communication, and relationship-building skills.
- Proficiency in MS Office and familiarity with field sales technology platforms.
- Willingness to travel within the assigned territory as required.
- Valid driving license.

Preferred Qualifications and Additional Information

- Existing relationships with Local Modern Trade outlets in the Rawalpindi/Islamabad area will be considered an advantage.

Hayat offers the opportunity to work with a globally recognized FMCG company that values innovation and growth. Join us to contribute to expanding our brands’ reach and impact in a dynamic market environment.

For more information about Hayat and its brands, please visit the company’s official website and social media channels.