Territory Sales Manager - Food Services - Lahore

National Foods Limited is seeking a motivated sales professional to join our team at the Corporate Office in Lahore. This role focuses on achieving Food Service Division (FSD) sales targets within an assigned territory, working closely with distributors and institutional/food-service accounts. The successful candidate will be responsible for executing the zone’s sales strategy on the front line, ensuring seamless order fulfillment through the distribution team, and fostering strong relationships with key customers. This position offers an opportunity to contribute to the growth of a globally recognized and sustainable company by driving sales performance and expanding market presence.

Key Responsibilities

- Collaborate with the Zonal Sales Manager (ZSM) to implement the territory’s route-to-market plan for institutional and food-service accounts.
- Develop, monitor, and track sales targets for key accounts, maintaining regular contact with customers such as chefs, owners, and purchase managers to assess performance against goals.
- Identify and address product or sales-related issues by providing timely feedback to the ZSM and relevant internal teams.
- Serve as the primary point of contact for customers within the territory, resolving issues, managing payment collections, and coordinating with the distribution (OD) team to ensure timely order delivery.
- Supervise and coordinate the activities of the OD (Distribution) representatives to guarantee accurate and on-time order fulfillment, ensuring comprehensive coverage of all accounts in the territory.
- Conduct visits to institutional outlets and kitchens to verify stock levels, product expiry dates, and quality standards, ensuring the availability of high-quality products in the market.
- Build and nurture strong business relationships with key institutional customers, identifying opportunities to expand FSD’s presence in underserved outlets and segments.
- Utilize market intelligence gathered from customers and the ZSM to identify growth opportunities and enhance sales strategies.
- Provide detailed feedback to the ZSM and Revenue Planning Manager (FSD) regarding the performance of new and existing products, as well as any product-related challenges encountered.
- Track, monitor, and report on sales and collections within the territory, highlighting any variances from targets and potential obstacles to achievement.
- Participate in regular review meetings with the ZSM to discuss sales performance, challenges, and strategic adjustments.
- Stay informed about local competitor activities, industry trends, and evolving customer preferences within the institutional and food-service sectors.
- Prepare and submit comprehensive sales, collection, and distribution performance reports in compliance with company policies and procedures.

Required Qualifications

- Bachelor’s degree in a relevant discipline.
- Minimum of 2 years’ experience in sales, preferably within FMCG or foodservice sectors.

Preferred Qualifications and Benefits

- Experience working in institutional or food-service sales environments is highly desirable.
- Strong communication and interpersonal skills to effectively manage customer relationships and internal coordination.
- Ability to analyze market trends and customer feedback to drive sales growth.
- Commitment to upholding company values and contributing to a sustainable business model.

National Foods Limited is an equal opportunity employer, committed to providing a workplace free from discrimination. We welcome applications from all qualified individuals regardless of age, color, origin, disability, race, religion, gender, marital status, or any other characteristic protected by law.