Territory Sales Manager - HoReCa

METRO Pakistan (Pvt) Limited, part of the global METRO GROUP, is a leading self-service wholesale company operating 10 wholesale centers across major cities including Lahore, Karachi, Multan, Islamabad, and Faisalabad. Since its establishment in Pakistan in 2007, METRO has rapidly expanded through strategic growth and a significant merger with Makro-Habib in 2012, combining resources to strengthen its market presence. With over 750 stores worldwide and a workforce exceeding 107,000 employees, METRO is committed to delivering value to its customers and suppliers in a dynamic retail environment.

Key Responsibilities

- Achieve target buying rates and maintain average turnover in assigned territories.
- Meet sales targets and fulfill customer visit quotas consistently.
- Activate and onboard new customers, focusing on HoReCa (Hotels, Restaurants, Cafés) and O&I (Offices & Institutions) segments.
- Maintain accurate and up-to-date customer records to support sales activities.
- Develop and execute tailored action plans for key customers to maximize engagement and sales.
- Conduct regular customer visits as per schedule and provide detailed reports to the line manager.
- Organize and facilitate customer panels to gather feedback and strengthen relationships.
- Communicate customer insights and feedback to Department Managers within stores and the Purchasing Division.
- Monitor market trends and competitor activities, delivering comprehensive reports to management.
- Analyze customer data prior to visits to identify opportunities and challenges.
- Set clear sales objectives and perform gap analyses to track progress against targets.
- Evaluate market share and customer performance regularly.
- Conduct thorough customer situation analyses and monitor budget adherence.
- Collaborate closely with Department and Floor Managers to exchange relevant information and align strategies.

Required Qualifications

- Bachelor’s degree or an equivalent qualification is essential.

Preferred Qualifications and Benefits

- While not explicitly stated, experience in sales, customer relationship management, or the wholesale sector would be advantageous.
- Working at METRO offers the opportunity to be part of a reputable international organization with a strong market presence and growth potential.

This role is ideal for candidates who are proactive, customer-focused, and capable of driving sales growth through strategic planning and effective relationship management.