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SEO & SEM Expert

The Novo Jackets

Multiple Cities, Pakistan

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Posted Apr 12, 2019 5 views

PKR. 35,000 - 70,000/Month

Job Description
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
1. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
2. Track, report, and analyze website analytics and PPC initiatives and campaigns
3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
4. Optimize copy and landing pages for search engine marketing
5. Perform ongoing keyword discovery, expansion and optimization
6. Research and implement search engine optimization recommendations
7. Research and analyze competitor advertising links
8. Develop and implement link building strategy
9. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
10. Work with editorial and marketing teams to drive SEO in content creation and content programming
11. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  1. Proven SEO experience
  2. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  3. Solid understanding of performance marketing, conversion, and online customer acquisition
  4. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  5. Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  6. Experience with A/B and multivariate experiments
  7. Working knowledge of HTML, CSS, and JavaScript development and constraints
  8. Knowledge of ranking factors and search engine algorithms
  9. Up-to-date with the latest trends and best practices in SEO and SEM
  10. BS/MS degree in a quantitative, test-driven field

Skills

Email List Generation

Job Details

Industry:

Apparel/Clothing

Functional Area:

Search Engine Optimization (SEO)

Total Positions:

1 Post

Job Shift:

Rotating

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Karachi, Lahore, Multan, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Minimum Experience:

3 Years

Apply Before:

Apr 21, 2019

Posting Date:

Apr 12, 2019

The Novo Jackets

Apparel/Clothing · 11-50 employees - Islamabad, Karachi, Lahore, Multan

Novo Jackets is worlds leading supplier of custom American jock style jackets, custom varsity jackets, custom bomber jackets, custom letterman jackets.