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Posted May 27, 2017 6 views
Core Responsibilities
- Campaign planning, implementation and analysis.
- Develop marketing strategies for promoting the brand via ATL and BTL advertising.
- Plan and track marketing campaigns.
- Research consumer markets and monitor market and consumers’ trends.
- Come up with creative and engaging ideas for marketing products, brand activation and promotion.
- Generate names for new products and come up with ideas for new packaging designs.
- Telemarketing: Provide information to the callers as well as extracting useful data from them in order to evaluate and improve communication strategy.
- Brand Building (Electronic / Print / Radio / Digital / PR)
- Ensuring Low percentage of droppages / CPRP/ Grp’s
- Manage Media relations and maximize media opportunities.
- Media Savings
Team Management
- Lead the marketing team and coordinate all activities in a coherent manner.
- Develop, lead and motivate staff under the supervision.
- Assign/re-assign task and duties.
- Set KPIs for the team.
- Performance evaluation
Cross-Functional Coordination
- Coordinate with sales staff in order to align department’s objectives with sales targets and objectives.
- Planning based on sales distribution network.
- Assessment of campaign based on the amount of sales generated.
- Provide strategic marketing support to dealers.
- Coordinate with Sales Team for identifying potential customers.
- Collaborate with Finance department when deciding payment terms with the vendors.
Budget Management
- Manage budgets and spends across different marketing media.
- Make arrangements of funds/ reserves for marketing/ promotional activities.
- Ensure that Marketing expenses are carried out within the limits of the budget assigned to that particular product.
- Generate monthly expenses report on marketing expenses and submit to the Director.
- Ensure that marketing/ promotional vendor’s payments are made on time.
Competitor Analysis
- Following areas must be covered under competitor analysis:
- Segments served, market shares, customer base, growth rate and customer loyalty.
- Promotional mix (Print, digital, TV, outdoor, unconventional mediums), promotional budgets, advertising themes, AD agency used, online promotional strategy.
- Distribution channels (direct & indirect), exclusivity agreements, alliances and geographical coverage.
- Pricing, discounts and allowances.
- Study competitors, their marketing strategies and general market trends.
Vendor/Agency relationship management
- Prepare advertising briefs and coordinate with ad agencies.
- Monitor TV, Print, Outdoor and Radio advertising.
- Oversee the production of TV, newspaper and magazine advertisements, websites, and liaise with art designers and media buyers.
Others
- Oversee Branding work in all branches, dealers’ shops and company’s vehicles as per the need.
- Supervise the sign off of marketing literature and campaigns.
- Monitor consumer reactions through focus groups and Market Research.
- Co-ordinate the launch programs with external customers as well as employees.
- To accept additional duties and other tasks in areas other than initially assigned, for reasons of flexibility and availability of work.
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Masters
Degree Title:
MBA Marketing from reputed University
Career Level:
Experienced Professional
Minimum Experience:
6 Years
Apply Before:
Jun 28, 2017
Posting Date:
May 27, 2017
The Oaks Pakistan Private Limited
Apparel/Clothing · 101-200 employees - Karachi
The Oaks Pakistan (Private) Limited/p
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