Tiktok Shop Manager

Axesell is a fast-growing Amazon consulting and management agency established in 2021, focused on scaling Amazon brands through advanced PPC strategies, full account management, and product launches across various categories including sports, kitchen, home, beauty, and supplements. Recently, the company has ventured into TikTok Shop management, helping established US brands leverage this platform to boost their presence on Amazon and direct-to-consumer (DTC) channels. This role is the founding position for Axesell’s new TikTok Shop division, based in Gulberg Greens, Islamabad, with working hours from 4:00 PM to 1:00 AM, Monday through Friday.

Key Responsibilities
Lead the complete strategy, launch, and growth of TikTok Shops for a portfolio of established D2C and Amazon-native brands targeting the US market. Manage full shop setup, including integration and syncing from platforms such as Amazon, Shopify, Walmart, or eBay, and handle catalog uploads or build TikTok Shops and listings from scratch. Oversee daily shop operations including pricing management, cross-platform synchronization, listing management, promotions, campaign registration, and shop page optimization. Maintain shop health by resolving violations, managing shop scores, handling negative reviews, and providing customer support. Execute affiliate and creator marketing campaigns by selecting products, researching and outreaching to creators, briefing, managing samples, structuring tiers, and developing growth strategies. Define creative and content direction through competitor and user-generated content research, hero product selection, and detailed creator briefs. Collaborate with the design team to develop storefront, listing, and shop creative assets. Prepare feasibility plans and GMV forecasts for clients, including sampling budgets and product recommendations. Manage client relationships by delivering performance reports, strategic roadmaps, and business reviews with actionable insights. Implement AI tools and automation to improve creator outreach and shop workflow efficiency. Stay updated on TikTok Shop platform changes, policies, and new features or beta programs. Strategically drive long-term shop success, maximizing the halo effect on clients’ Amazon and DTC channels.

Required Qualifications
Minimum of 1 year of hands-on experience managing and scaling TikTok Shops, preferably within the US marketplace. Proven success in affiliate outreach and creator marketing at scale, with a strong understanding of outreach targets, conversion rates, and tiered compensation models. Comprehensive knowledge of the TikTok Shop ecosystem, including Seller Center, Affiliate Center, shop health metrics, campaign mechanics, and multi-platform catalog syncing. Proficiency with TikTok Shop tools such as Reacher, Cruva, Kalodata, and FastMoss or equivalent creator outreach, CRM, and product research tools. Solid understanding of TikTok content strategy, including factors driving product and creator content performance and how to effectively brief creators. Familiarity with DTC and Amazon ecosystems and how TikTok Shop activities influence cross-channel growth. Strong research, analytical, written, and verbal communication skills, with the ability to engage US creators and clients effectively. Self-motivated, detail-oriented, and capable of working independently with minimal supervision. Ability to thrive in a collaborative team environment and demonstrate leadership potential by mentoring and driving accountability.

Preferred Qualifications and Benefits
Experience with US TikTok Shop compliance, category approvals, and creator dynamics is highly preferred. A bachelor’s degree is desirable. This role offers the unique opportunity to build the TikTok Shop division’s playbooks, team, and results from the ground up. Candidates will have direct ownership of launching and scaling TikTok Shops for established US brands, with a clear path to leadership as the division grows. Exposure to cutting-edge tools and AI-driven strategies within a fast-paced, growth-oriented agency culture is provided. The company fosters a supportive work environment that values innovation, ownership, and long-term career growth. The position offers a competitive monthly salary range of Rs80,000 to Rs130,000. The role requires onsite presence at Gulberg Greens, Islamabad, with working hours from 4 PM to 1 AM, Monday to Friday.

Candidates must be comfortable working onsite in Islamabad and have a minimum of 2 years’ experience in TikTok Shop management. This is a long-term opportunity offering job security and growth incentives within a dynamic agency setting.