TikTok Shop Manager

We are seeking a proactive TikTok Shop Specialist/Manager to lead and expand our TikTok Shop operations in the UK. This role requires managing daily shop activities, driving sales through targeted campaigns and collaborations with creators, and optimising overall shop performance to meet commercial objectives. The ideal candidate will have a strong understanding of TikTok’s platform dynamics and be capable of coordinating cross-functional teams to deliver engaging shopping experiences.

Key Responsibilities

- Oversee the complete operations of FBT’s TikTok Shop, including shop setup, product listings, inventory control, pricing strategies, order processing, and fulfilment management.
- Plan, execute, and continuously optimise live shopping events and on-platform marketing campaigns to boost engagement and sales.
- Collaborate effectively with creators, influencers, and affiliates to promote products and enhance revenue streams.
- Monitor and analyse key performance indicators such as traffic, conversion rates, average order value (AOV), and gross merchandise value (GMV) to identify growth opportunities.
- Work closely with marketing, creative, and operations teams to ensure alignment of content, promotions, and overall brand messaging.
- Maintain strong shop health by managing customer reviews, returns, delivery performance, and ensuring compliance with TikTok’s policies.
- Stay updated on TikTok trends, algorithm changes, and new commerce features to keep strategies relevant and effective.

Required Qualifications

- 2 to 3 years of experience in e-commerce, social commerce, or digital marketing, with a preference for candidates who have direct TikTok Shop experience.
- In-depth knowledge of TikTok content formats, audience behaviour, and live shopping mechanics.
- Excellent communication and interpersonal skills, enabling effective collaboration with internal teams, creators, and external partners.
- Strong analytical and organisational abilities, with proficiency in data tools such as Excel, Google Sheets, and TikTok Seller Centre.
- Creative mindset combined with a commercial focus and keen attention to detail.

Preferred Qualifications and Benefits

- Experience managing influencer or affiliate campaigns and creator collaborations is highly desirable.
- Background in fashion, beauty, lifestyle, or consumer brands will be an advantage.
- Familiarity with TikTok Ads Manager, Seller Centre, and Creator Marketplace tools is preferred.

This is a full-time, in-person position based in the UK. Candidates should be fluent in English and able to work from the designated location.

Applicants will be asked about their current residence and language proficiency as part of the application process.

If you are passionate about social commerce and eager to drive growth in a dynamic TikTok Shop environment, we encourage you to apply.