SEO / PPC Specialist - E-commerce

Tops And Bottoms Unverified

Karachi , Pakistan

Posted Feb 12, 2020 46 views Report Job

PKR. 35,000 - 50,000/Month

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Job Description

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and campaigns
  • Manage SEO campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with editorial and Digital teams to drive SEO in content creation and content programming
  • Off-page/On-Page/Technical Seo Expert.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Good Knowledge About Email Marketing.
  • Drive Backlinks Strategy for the company.


  • Proven SEO experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools (e.g, Google Analytics, console, WebTrends)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Good Knowledge about tools ( SEMRush, Ahref, Ubersuggest, Yoast )


  • Social Media Management - maintain social profiles and pages on Facebook, Twitter, and Instagram manually and using tools like Buffer and HootSuite to engage the existing audience.
  • Activities include; campaign, post-boost, promoted content, social media marketing, copywriting, coordinate with designers to craft social creatives, and basic Photoshop editing.
  • Content Marketing - maintain a calendar to promptly roll out relevant and valuable content to attract and retain potential customers.
  • Activities include; weekly emails, blog articles, infographics, videos, and the latest happenings in the industry.
  • Partnerships - engage relevant publishing websites and businesses for publications, mentions, press releases, advertising, and other assigned matters.
  • Search Engine Optimization - perform persona-based keyword research manually and using tools like SEMRush, GKP, and Ahrefs to identify key opportunities.
  • Activities include; on-page SEO, off-page SEO, SERPs monitoring, Webmaster analysis, Google Analytics, competitor’s research, and gap analysis. 
  • The candidate should also have knowledge of design tools to create and distribute engaging written and graphic content.
  • Provide accurate reports and analysis to the team to demonstrate an effective return on investment (ROI).

Salary: Dependent on skills.

Good to have:

Working knowledge of Adobe Photoshop.

Job Details

Functional Area:
Total Positions:
3 Posts
Job Shift:
Third Shift (Night)
Job Type:
Job Location:
P.E.C.H.S, Karachi, Pakistan
Minimum Education:
Career Level:
Entry Level
Minimum Experience:
1 Year
Apply Before:
Mar 11, 2020
Posting Date:
Feb 12, 2020
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Tops And Bottoms

Advertising / PR · 11-50 employees - Karachi


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