We are seeking an experienced and data-driven Performance Marketing Manager to lead and execute our digital marketing campaigns with a focus on driving measurable results and maximizing ROI. The ideal candidate is a strategic thinker with a proven track record in planning, implementing, and optimizing performance marketing campaigns across various digital channels.
Responsibilities:
Strategy and Planning:
Campaign Management:
Paid Advertising:
Analytics and Reporting:
Budget Management:
A/B Testing and Experimentation:
Cross-Functional Collaboration:
Requirements:
Proven Experience: 2-3 years of experience in performance marketing, with a track record of planning and managing successful campaigns that delivered measurable results.
Digital Advertising Expertise: Proficiency in managing paid search, social media advertising, display advertising, and other performance-based digital channels.
Data-Driven Mindset: Strong analytical skills and ability to translate data into actionable insights and optimization strategies.
Marketing Tools: Experience with marketing analytics platforms (Google Analytics, Google Ads, Facebook Ads Manager, etc.) and A/B testing tools.
Strategic Thinker: Ability to develop and execute a comprehensive performance marketing strategy aligned with business goals.
Communication Skills: Excellent communication and presentation skills to effectively convey strategies, results, and recommendations to stakeholders.
Budget Management: Demonstrated ability to manage marketing budgets and allocate resources effectively for optimal results.
Adaptability: Comfortable working in a fast-paced environment and adapting to changing priorities and market dynamics.
Bachelor's degree in Marketing, Business, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus