You will be responsible for developing and implementing comprehensive SEO strategies to drive organic traffic and improve search engine rankings for our website. Leveraging your expertise in On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, E-commerce SEO, Voice Search SEO, Mobile SEO, Video SEO, International SEO, and Algorithm-Specific SEO, you will play a key role in optimizing our website for maximum visibility and performance.

Key Responsibilities:

  • Develop and execute SEO strategies to improve website visibility and ranking across search engines.
  • Conduct keyword research and analysis to identify high-value keywords and opportunities for optimization.
  • Optimize On-Page elements such as Meta tags, headers, and content to enhance search engine relevance.
  • Implement Technical SEO best practices to improve website crawl-ability, index-ability, and site speed.
  • Drive Local SEO initiatives to increase our presence in targeted geographic locations.
  • Optimize product listings and category pages for E-commerce SEO, focusing on keyword strategy and product listing optimization.
  • Enhance image optimization and implement backend keywords and attributes to improve search visibility.
  • Conduct competitor analysis to identify strengths, weaknesses, and opportunities for improvement.
  • Track and analyze key SEO metrics, performance indicators, and trends to optimize campaigns and drive continuous improvement.
  • Stay abreast of Amazon algorithm updates and industry trends to adapt strategies accordingly.
  • Drive external traffic and promotion through strategic partnerships, content marketing, and other initiatives.
  • Evaluate and recommend listing optimization tools and services to streamline SEO efforts and maximize results.

Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum of 3 years of experience in SEO roles, preferably in e-commerce or digital marketing.
  • Proven track record of success in developing and implementing effective SEO strategies.
  • In-depth knowledge of On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, E-commerce SEO, Voice Search SEO, Mobile SEO, Video SEO, International SEO, and Algorithm-Specific SEO.
  • Strong analytical skills and proficiency in SEO tools such as Google Analytics, SEMrush, Moz, etc.
  • Excellent communication skills and ability to collaborate cross-functionally.
  • Detail-oriented with a focus on delivering high-quality results in a fast-paced environment.
  • Passion for staying updated with the latest industry trends, algorithm updates, and best practices.

Job Details

Total Positions:
4 Posts
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Model Town, Lahore, Pakistan
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
Marketing, Business, or related field.
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Apr 17, 2024
Posting Date:
Mar 16, 2024

Tracking Global IOT (Pvt) Ltd

Information Technology · 201-300 employees - Lahore

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