Trade Marketing Expert

JazzWorld is seeking an Expert Trade Marketing professional to lead regional trade visibility, market execution, analytics, and commercial support initiatives in Rahim Yar Khan, Punjab. This role involves close collaboration with the Head of Business Support, Sales, and Trade Marketing teams to translate business priorities into actionable market visibility plans. The successful candidate will ensure high-quality execution, monitor effectiveness through detailed analysis, and optimize return on investment.

Key Responsibilities

Lead and manage regional Trade Marketing activities with a focus on execution quality, market intelligence, analytical evaluation, stakeholder coordination, and measurable business impact. Conduct pre- and post-activity analysis to assess effectiveness, market impact, and ROI. Develop detailed performance reviews comparing planned versus actual execution, investment, coverage, and business outcomes. Track Trade Marketing KPIs, identify gaps, and recommend improvements for future activities and budget allocation. Prepare analytical dashboards and management reports using MS Excel, PowerPoint, and other Microsoft Office tools.

Drive regional visibility efforts by collaborating with the Head of Business Support and Sales teams through market visits and opportunity assessments. Develop and implement visibility plans aligned with business priorities, retail potential, customer traffic, and competitive landscape. Ensure timely completion of visibility initiatives and regularly report progress, risks, and corrective actions. Conduct market audits to verify asset quality and compliance with company guidelines.

Manage vendor relationships throughout planning, execution, quality assurance, and project closure phases. Monitor vendor performance via market visits and audits, resolving issues promptly to meet timelines and standards. Conduct post-execution checks to confirm asset installation and maintenance. Address execution challenges by coordinating corrective actions with relevant stakeholders.

Generate structured market intelligence through regular visits, focusing on competitor visibility, promotional activities, branding, and emerging trends. Identify market opportunities and visibility gaps, recommending interventions in partnership with Sales teams. Support regional business priorities by aligning Trade Marketing initiatives with market and sales requirements.

Oversee POSM planning, deployment, utilization, and market checks to ensure effective execution. Monitor availability and placement of POSM and visibility assets across key markets and retail touchpoints. Support franchise branding efforts through compliance with company guidelines. Recommend locations for Out-of-Home visibility and promotional artwork to maximize exposure.

Coordinate strategic projects such as Data/Rural Education initiatives, Youth Engagement, Retailer Events, and Stop N Shops. Manage handset delivery, market execution, documentation, and acknowledgments for these projects. Support new site rollouts and low-revenue areas with targeted visibility planning. Maintain the regional event calendar and ensure timely Trade Marketing support.

Identify and pilot innovative visibility solutions to enhance brand presence and retail impact. Explore unconventional visibility opportunities based on market dynamics and emerging trends. Document pilot learnings and recommend scalable solutions based on feasibility, impact, and investment efficiency.

Required Qualifications

Relevant experience in Trade Marketing, Visibility, Channel Marketing, Retail Marketing, or related commercial functions. Strong analytical skills with the ability to conduct pre- and post-activity evaluations, KPI tracking, and ROI analysis. Proficiency in Microsoft Excel, PowerPoint, and other MS Office tools for reporting and analytics. Hands-on experience with market execution, field audits, and retail visibility management. Proven vendor management, negotiation, coordination, and project execution capabilities. Excellent communication and stakeholder management skills to collaborate effectively with Sales, Trade Marketing, Business Support, HO teams, and external vendors. An innovative mindset with the ability to identify and implement new visibility opportunities. A Bachelor’s or Master’s degree from an HEC-recognized institution.

Preferred Qualifications and Benefits

JazzWorld is a certified Top Employer known for its commitment to creating an inclusive and empowering workplace. Employees thrive in an environment driven by core values such as Customer Obsession, Truthfulness, Innovation, Collaboration, and Entrepreneurial spirit. The company offers meaningful work, continuous learning opportunities, and leadership that inspires growth. As Pakistan’s largest digital operator, JazzWorld serves over 100 million customers, providing a unique opportunity to contribute to national-scale digital transformation and connectivity.

Join JazzWorld to be part of a purpose-driven organization dedicated to creating a Better Life For All.

Application deadline: 7 October 2026.