Trade Marketing Manager | Brand & BTL Activation Manage

Join INFINITY as a Brand Activation Manager and play a pivotal role in driving the brand’s growth through innovative and targeted marketing strategies. This position requires a dynamic individual who can develop comprehensive marketing plans, execute below-the-line (BTL) activities, and enhance retail visibility to strengthen brand presence across key markets. The role involves close collaboration with sales and wholesale teams to ensure alignment with business objectives and maximize consumer engagement.

Key Responsibilities

Marketing Strategy & Planning:
Develop and maintain monthly and quarterly marketing plans for INFINITY. Translate overall business goals into actionable marketing campaigns, BTL activities, and retail initiatives. Coordinate marketing efforts with sales and wholesale teams to ensure cohesive execution. Identify opportunities to boost brand visibility and increase adult consumer awareness in priority markets. Monitor and analyze campaign performance, providing recommendations for continuous improvement.

BTL & Activation Management:
Lead the planning and execution of BTL activities across South, Central, North, and other priority markets. Create activation concepts, determine locations, schedules, staffing needs, and detailed execution plans. Manage brand promoters, activation staff, vendors, and field suppliers to ensure smooth operations. Guarantee that all activations are professionally executed and consistent with INFINITY’s brand standards. Oversee adult-only product education and trial activities where legally permitted, ensuring strict age verification and compliance. Conduct regular field visits to assess the quality of execution.

Retail Branding & Store Visibility:
Design and implement a retail branding program targeting priority stores. Establish clear standards for counter displays, shelving, wall branding, signage, POS materials, and product presentation. Coordinate the production, installation, and upkeep of retail branding materials. Perform regular store audits to document compliance with INFINITY’s branding standards and identify areas for improvement.

Required Qualifications

- Minimum of 2 to 3 years of experience in marketing.
- Bachelor’s degree in Marketing or a related field.
- Strong communication, organizational, and creative skills.
- Proven ability to work within budget constraints and meet deadlines effectively.

Preferred Qualifications and Benefits

- Experience in the FMCG sector is preferred.
- Skills in brand management, external social media agency coordination, team and vendor management, campaign management, reporting, and market analysis are highly valued.
- Excellent team collaboration and accountability.
- Salary range: Rs150,000 to Rs200,000 per month.
- This is an in-person role requiring presence at the designated work location.

This role offers an exciting opportunity to lead brand activation efforts and contribute significantly to INFINITY’s market expansion and consumer engagement initiatives. If you are passionate about marketing and brand building, this position provides a platform to apply your skills and drive impactful results.