• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
  • Analyzing market trends and preparing forecasts.
  • Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
  • Increasing brand awareness and market share.
  • Coordinating marketing strategies with the sales, financial, public relations, and production departments.
  • Overseeing branding, advertising, and promotional campaigns.
  • Promoting our brand at trade shows and major industry-related events.
  • Lead creative development to motivate the target audience to “take action.”
  • Oversee new and ongoing marketing and advertising activities.
  • Keeping informed of marketing strategies and trends.
  • Collaborates participates and coordinates promotional activities or trade shows.
  • Analyzes and evaluates financial aspects of product development.
  • Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
  • Manage and deal with Marketing agencies to create brand promotions and activities.
  • Other tasks assigned by the line manager.

Knowledge, Skills, and Abilities:

  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
  • Experience in identifying target audiences and devising effective campaigns.
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind.
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills.
  • Up to date with the latest trends and marketing best practices.

Job Details

Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
4 Years
Apply Before:
Apr 30, 2023
Posting Date:
Mar 29, 2023

Work Environment

Supervisor’s gender:
Male
Percentage of female coworkers:
10-19%

Trellis Housing Finance Limited

Banking/Financial Services · 11-50 employees - Karachi

This is a very exciting opportunity to work alongside the founding members of this organization to establish and scale a truly innovative FinTech business model that strives to become the benchmark of how to galvanize social development and transform societies within a short period of time. Trellis Housing Finance Limited is looking for a bright, well-rounded and ambitious individuals who can take on a broad roles in helping it set up operations in Pakistan. Pakistan is faced with a housing shortage of 10 million currently growing by 1 million every year. The population, 80% without a bank account, has been starved off house financing solutions for years. Pakistan housing finance-GDP ratio is one of the lowest in the world ; 0.25% (South Asia: 3%, Bangladesh: 3%, India: 11%). Trellis mission is to fill this gap by providing affordable green mortgage solutions to low and middle income groups in Pakistan. This is expected to significantly boost financial inclusion, home ownership and economic activity in the country. The senior management team has a combined experience of over 150 years in affordable housing, international banking, hedge funds, capital markets and financial technology.

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