UA Manager - Games

We are seeking a skilled User Acquisition (UA) Manager to join our Mobile Games team at Terafort. This role is ideal for someone passionate about driving mobile game growth through data-driven strategies. You will be responsible for managing growth from soft launch stages to global scale, ensuring the successful expansion and monetization of our mobile game titles.

Key Responsibilities
You will lead UA campaigns across multiple platforms including Google UAC, Meta, TikTok, AppLovin, Mintegral, and Unity Ads. Managing budgets effectively while meeting CPI, CPA, and ROAS targets will be a critical part of your role. Additionally, you will oversee ad monetization strategies, mediation, and optimize eCPM to maximize revenue. Conducting ASO and store-page A/B tests will also be part of your responsibilities to improve user acquisition performance. Tracking key metrics such as LTV, retention, and payback will enable you to make informed decisions and optimize campaign outcomes.

Required Qualifications
Candidates should have a minimum of 3 years of experience in mobile game UA, growth, or publishing. A strong understanding of UA metrics and ad networks is essential. Proficiency with tools like AppsFlyer, Adjust, Firebase, or GameAnalytics is required to analyze and optimize campaigns effectively. Strong analytical skills, including the ability to interpret LTV, cohort analysis, and payback data, are necessary to succeed in this role.

Preferred Qualifications and Benefits
Experience managing large budgets, knowledge of SKAN/ATT frameworks, and prior involvement in global scaling of mobile games are highly desirable. These skills will help you navigate the evolving landscape of mobile advertising and contribute to the international growth of our games.

If you are excited about leveraging data to grow mobile games and want to be part of a dynamic team, this opportunity at Terafort is for you.