UA Manager - Games

We are seeking a User Acquisition (UA) Manager to join our Mobile Games team at Terafort. If you are passionate about driving growth for mobile games through data-driven strategies, this role offers an exciting opportunity to lead user acquisition efforts from soft launch through to global scale. You will play a critical role in managing campaigns, optimizing performance, and ensuring sustainable growth across multiple platforms.

Key Responsibilities:
- Manage UA campaigns across major ad networks including Google UAC, Meta, TikTok, AppLovin, Mintegral, and Unity Ads.
- Oversee budgets and optimize towards key performance indicators such as CPI (Cost Per Install), CPA (Cost Per Action), and ROAS (Return on Ad Spend).
- Collaborate on ad monetization strategies, mediation, and maximize eCPM (effective Cost Per Mille).
- Conduct ASO (App Store Optimization) and store-page A/B testing to improve conversion rates.
- Track and analyze critical metrics including LTV (Lifetime Value), retention rates, and payback periods to inform growth strategies.

Required Qualifications:
- Minimum of 3 years’ experience in mobile game user acquisition, growth, or publishing roles.
- Strong understanding of UA metrics and familiarity with major advertising networks.
- Hands-on experience with attribution and analytics tools such as AppsFlyer, Adjust, Firebase, or GameAnalytics.
- Solid analytical skills with the ability to interpret LTV, cohort analysis, and payback data to optimize campaigns.

Preferred Qualifications:
- Experience managing large UA budgets.
- Knowledge of SKAN (StoreKit Ad Network) and ATT (App Tracking Transparency) frameworks.
- Proven track record in scaling mobile games globally.

This position offers the chance to work in a dynamic environment where your expertise will directly impact the success of mobile game launches and growth worldwide. If you are ready to take ownership of user acquisition and contribute to the expansion of exciting mobile titles, we encourage you to apply.