Posted Mar 28, 2024 332 views
We are looking for a skilled Google Ads PPC (Pay-Per-Click) Specialist to manage our online advertising campaigns. As a PPC Specialist, you will be responsible for developing, implementing, and optimizing PPC strategies to drive traffic, conversions, and revenue for our company.
Responsibilities:
- Develop PPC strategies to achieve campaign objectives, such as increasing website traffic, generating leads, or driving sales.
- Conduct keyword research and analysis to identify high-value keywords and negative keywords for PPC campaigns.
- Create and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising platforms.
- Write compelling ad copy and design ad creatives to maximize click-through rates (CTR) and conversion rates.
- Monitor and analyze campaign performance metrics, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
- Make data-driven decisions to optimize campaign performance, including bid adjustments, ad copy revisions, and landing page optimizations.
- A/B test ad creatives, landing pages, and other campaign elements to improve performance and drive continuous improvement.
- Stay up-to-date with industry trends, best practices, and platform updates in PPC advertising.
- Provide regular reports and updates on campaign performance to stakeholders, including recommendations for optimization and improvement.
- Collaborate with cross-functional teams, including marketing, design, and analytics, to align PPC strategies with overall business goals.
Requirements:
- Proven experience managing PPC campaigns across multiple platforms, with a track record of driving results and achieving KPIs.
- In-depth knowledge of PPC advertising platforms, including Google Ads, Bing Ads, and social media advertising platforms.
- Strong analytical skills and experience with data analysis tools, such as Google Analytics and Google Ads.
- Excellent written and verbal communication skills, with the ability to craft compelling ad copy and communicate campaign performance insights.
- Detail-oriented with strong organizational and time management skills, able to manage multiple campaigns and priorities simultaneously.
- Google Ads certification or other relevant certifications in PPC advertising are a plus.
- Bachelor\'s degree in marketing, advertising, business, or a related field preferred.
If you\'re a results-driven PPC Specialist with a passion for digital marketing and a knack for driving performance, we\'d love to hear from you! Join our team and help us take our PPC campaigns to the next level.
Job Details
UBM Technologies
Although, UBM Technologies is not very old in terms of age but this does not mean that we lack expertise, experience or vision. At the moment, our team comprises of people having full of energy, enthusiasm, dedication, motivation and far farsightedness. The passion of our team of learning more and more about information technology and giving others the best as well as easy solutions also intensified our growth. That was UBM technologies starting point and our journey of success started from there.
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