• Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, YouTube, Instagram, Google+, Facebook, and others
• Monitor social media progress using web analytic tools and develop ways to improve
• Incorporate optimization strategies, analyze data, and research the best ways to increase traffic
• Oversee creative ideation and development to deliver innovative, best-in-class social campaigns and programs with the goal of driving brand education and engagement
• Develop content stories and theme
• Own the social content development and deployment process end-to-end.