Upwork Marketing Consultant

Matacs Technologies Inc., established in 2017 and headquartered in Karachi, Pakistan, is a technology company specializing in custom software development, AI and automation solutions, web and mobile applications, healthcare technology, and a range of digital services across diverse industries. We are currently seeking an experienced Upwork Marketing Consultant to strengthen our presence on the Upwork platform and generate new business opportunities for our software and technology services. The ideal candidate will have a proven history of success in Upwork marketing, including profile optimization, strategic bidding, lead generation, and client conversion. Strong communication skills and the ability to collaborate effectively with both clients and internal teams are essential.

Key Responsibilities
- Develop and implement Upwork marketing and bidding strategies to enhance the company’s visibility and drive business growth.
- Optimize Upwork profiles by refining service descriptions, portfolios, and overall positioning to attract high-quality clients.
- Identify and target relevant projects that align with the company’s service offerings and market focus.
- Craft customized, compelling proposals tailored to meet each client’s specific needs.
- Increase proposal response rates and interview conversions through strategic communication and timely follow-ups.
- Engage with potential clients during initial discussions to understand their requirements and build strong relationships.
- Maintain momentum on submitted proposals and active leads by consistent follow-up to close opportunities.
- Collaborate with technical teams to accurately define project scopes, estimates, and proposal details.
- Monitor competitor activities on Upwork to identify opportunities for improving profile performance.
- Track and analyze key metrics such as proposals submitted, interviews secured, leads generated, and conversions achieved.
- Recommend and execute strategies to boost visibility and generate steady business through the Upwork platform.

Required Qualifications
- Demonstrated hands-on experience in Upwork marketing and business development, with a thorough understanding of Upwork profiles, bidding processes, connects, proposals, and lead generation techniques.
- Prior experience working with software development or IT service companies is highly desirable.
- Strong written and verbal English communication skills, capable of writing persuasive proposals and engaging clients effectively.
- Ability to comprehend technical and software project requirements to tailor proposals accurately.
- Excellent sales, negotiation, and follow-up skills to drive client acquisition and retention.
- Results-oriented mindset with a consistent focus on lead generation and conversion targets.

Preferred Qualifications and Benefits
- At least 2 years of relevant experience in Upwork marketing, IT business development, or client acquisition on Upwork platforms.
- This is a full-time, on-site role based in Karachi, Pakistan, providing the opportunity to work closely with a dynamic technology team within a growing company.

Matacs Technologies Inc. offers a collaborative work environment where your expertise in Upwork marketing will have a direct impact on the company’s growth and success in the competitive digital services market. If you are motivated by results and passionate about connecting technology solutions with client needs, we invite you to apply and become part of our team.